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What drives customer relationship value in business-to-business exchanges?
Palmatier, Robert W. - In: MSI reports : working paper series (2007) 4, pp. 3-23
Persistent link: https://www.econbiz.de/10009893501
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What drives customer relationship value in business-to-business exchanges?
Palmatier, Robert W. - In: MSI reports : working paper series (2007) 4, pp. 3-23
Persistent link: https://www.econbiz.de/10003641090
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Can marketing regain its seat at the table? : Report No. 03-113
Webster, Frederick E.; Malter, Alan J.; Ganesan, Shankar - In: MSI reports : working paper series (2003) 3, pp. 29-47
Persistent link: https://www.econbiz.de/10009893396
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Does distance still matter? : Geographic proximity in new product development ; Report No. 03-125
Ganesan, Shankar; Malter, Alan J.; Rindfleisch, Aric - In: MSI reports : working paper series (2003) 4, pp. 111-133
Persistent link: https://www.econbiz.de/10009893399
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Does a firm's product recall strategy affect it's financial value?
Chen, Yubo; Ganesan, Shankar; Liu, Yong - In: MSI reports : working paper series (2008) 3, pp. 23-41
Persistent link: https://www.econbiz.de/10009893517
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Can marketing regain its seat at the table? : Report No. 03-113
Webster, Frederick E. <Jr.>; Malter, Alan J.; Ganesan, … - In: MSI reports : working paper series (2003) 3, pp. 29-47
Persistent link: https://www.econbiz.de/10001978432
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Does distance still matter? : Geographic proximity in new product development ; Report No. 03-125
Ganesan, Shankar; Malter, Alan J.; Rindfleisch, Aric - In: MSI reports : working paper series (2003) 4, pp. 111-133
Persistent link: https://www.econbiz.de/10002090597
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Does a firm's product recall strategy affect it's financial value?
Chen, Yubo; Ganesan, Shankar; Liu, Yong - In: MSI reports : working paper series (2008) 3, pp. 23-41
Persistent link: https://www.econbiz.de/10003793931
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Determining the payoff from relationship marketing programs ; Report No. 05-102
Palmatier, Robert W.; Gopalakrishna, Srinath - In: MSI reports : working paper series (2005) 1, pp. 49-70
Persistent link: https://www.econbiz.de/10009893431
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Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv; … - In: MSI reports : working paper series (2005) 3, pp. 107-140
Persistent link: https://www.econbiz.de/10009893440