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Putting one-to-one marketing to work : personalization, customization, and choice
Arora, Neeraj; Dreze, Xavier; Ghose, Anindya; Hess, James D. - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 305-321
Persistent link: https://www.econbiz.de/10003774342
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Discrete choice models of firms' strategic decisions
Draganska, Michael; Misra, Sanjog; Aguirregabiria, Victor; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 399-416
Persistent link: https://www.econbiz.de/10003774424
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Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
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A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan - In: Management science : journal of the Institute for … 38 (1992) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
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Product positioning under price competition
Choi, Seung-chan - In: Management science : journal of the Institute for … 36 (1990) 2, pp. 175-199
Persistent link: https://www.econbiz.de/10001083693
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Prelaunch forecasting of new automobiles
Urban, Glen L. - In: Management science : journal of the Institute for … 36 (1990) 4, pp. 401-421
Persistent link: https://www.econbiz.de/10001083747
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Lead users : a source of novel product concepts
Hippel, Eric von - In: Management science : journal of the Institute for … 32 (1986) 7, pp. 791-805
Persistent link: https://www.econbiz.de/10001017800
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Measuring multichannel advertising response
Zantedeschi, Daniel; Feit, Elea McDonnell; Bradlow, Eric T. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415