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~isPartOf:"Marketing letters : a journal of research in marketing"
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Market and marketing analysis...
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Marktforschung
93
Market research
57
Consumer behaviour
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Konsumentenverhalten
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Marketing management
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing letters : a journal of research in marketing
Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
117
International journal of market research : JMRS ; the journal of the Market Research Society
98
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
Journal of the Academy of Marketing Science
76
Journal of advertising research
68
Qualitative market research : an international journal
68
Esomar congress
63
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Journal of retailing
58
Marketing : ZFP ; journal of research and management
57
European marketing research review
51
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
51
Journal of business economics : JBE
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of market research
41
Harvard business review : HBR
38
Journal of marketing management : MM
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
The journal of business : B
31
Handbuch der Marktforschung
30
Journal of consumer behaviour : an international research review
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The marketing review
28
International journal of forecasting
27
European journal of marketing : EJM
25
Journal of macromarketing : examining the interactions among markets, marketing, and society
25
Allgemeines statistisches Archiv : AStA ; journal of the German Statistical Society
24
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ECONIS (ZBW)
93
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Choice under restrictions
Botti, Simona
;
Broniarczyk, Susan
;
Häubl, Gerald
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
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2
Challenges and opportunities in high-dimensional choice data analyses
Neik, Prasad
;
Wedel, Michel
;
Bacon, Lynd
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 201-213
Persistent link: https://www.econbiz.de/10003774251
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3
Behavioral frontiers in choice modeling
Adamowicz, Wiktor
;
Bunch, David S.
;
Cameron, Trudy Ann
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 215-228
Persistent link: https://www.econbiz.de/10003774267
Saved in:
4
Reinforcement versus balance response in sequential choice
Huber, Joel
;
Goldsmith, Kelly
;
Mogilner, Cassie
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003774300
Saved in:
5
A theoretical framework for goal-based choice and for prescriptive analysis
Carlson, Kurt A.
;
Janiszewski, Chris A.
;
Keeney, Ralph L.
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 241-254
Persistent link: https://www.econbiz.de/10003774308
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6
Sequential sampling models of choice : some recent advances
Otter, Thomas
;
Johnson, Joe
;
Rieskamp, Jörg
;
Allenby, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 255-267
Persistent link: https://www.econbiz.de/10003774316
Saved in:
7
Risk, uncertainty and discrete choice models
Palma, André de
;
Ben-Akiva, Moshe Emanuel
;
Brownstone, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 269-285
Persistent link: https://www.econbiz.de/10003774322
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8
Modeling social interactions : identification, empirical methods and policy implications
Hartmann, Wesley R.
;
Manchanda, Puneet
;
Nair, Harikesh
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 287-304
Persistent link: https://www.econbiz.de/10003774338
Saved in:
9
Putting one-to-one marketing to work : personalization, customization, and choice
Arora, Neeraj
;
Dreze, Xavier
;
Ghose, Anindya
;
Hess, James D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 305-321
Persistent link: https://www.econbiz.de/10003774342
Saved in:
10
Towards a brain-to-society systems model of individual choice
Dubé, Laurette
;
Bechara, Antoine
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 323-336
Persistent link: https://www.econbiz.de/10003774348
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