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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Market and marketing analysis...
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Marktforschung
94
Market research
58
Consumer behaviour
19
Konsumentenverhalten
19
Marketing management
8
Marketingmanagement
8
Theorie
8
Theory
8
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3
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2
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China
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Bradlow, Eric T.
3
Choi, Seung-chan
3
DeSarbo, Wayne
3
Hauser, John R.
3
Morrison, Donald G.
3
Rao, Ambar G.
3
Allenby, Greg M.
2
Charnes, A.
2
Cooper, W. W.
2
Eliashberg, Jehoshua
2
Harker, Patrick T.
2
Haruvy, Ernan
2
King, William R.
2
Learner, D. B.
2
Lynch, John G.
2
Roberts, John H.
2
Soman, Dilip
2
Toubia, Olivier
2
Adamowicz, Wiktor
1
Aguirregabiria, Victor
1
Albuquerque, Paulo
1
Amaldoss, Wilfred
1
Ansari, Asim
1
Ariely, Dan
1
Arora, Neeraj
1
Bacon, Lynd
1
Bajari, Pat
1
Baker, Kenneth R.
1
Bao, Yongchuan
1
Barry, Christopher B.
1
Bass, Frank M.
1
Bechara, Antoine
1
Becwith, Neil E.
1
Ben-Akiva, Moshe Emanuel
1
Berger, Jonah
1
Blin, Jean-Marie
1
Bodapati, Anand
1
Bollinger, Bryan
1
Boonstra, Anne
1
Bothner, Matthew S.
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing letters : a journal of research in marketing
Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
56
Europäische Hochschulschriften / 5
55
European marketing research review
51
Journal of business economics : JBE
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
Harvard business review : HBR
38
International journal of market research
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Gabler-Lehrbuch
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
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ECONIS (ZBW)
94
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1
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
2
Lead users : a source of novel product concepts
Hippel, Eric von
- In:
Management science : journal of the Institute for …
32
(
1986
)
7
,
pp. 791-805
Persistent link: https://www.econbiz.de/10001017800
Saved in:
3
Counting your customers : who are they and what will they do next?
Schmittlein, David C.
- In:
Management science : journal of the Institute for …
33
(
1987
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10001025888
Saved in:
4
Product positioning under price competition
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
36
(
1990
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10001083693
Saved in:
5
Prelaunch forecasting of new automobiles
Urban, Glen L.
- In:
Management science : journal of the Institute for …
36
(
1990
)
4
,
pp. 401-421
Persistent link: https://www.econbiz.de/10001083747
Saved in:
6
Response style corrected market segmentation for ordinal data
Grün, Bettina
;
Dolnicar, Sara
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 729-741
Persistent link: https://www.econbiz.de/10011614555
Saved in:
7
A method for evaluating and selecting field experiment locations
Trafimow, David
;
Leonhardt, James M.
;
Niculescu, Mihai
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 437-447
Persistent link: https://www.econbiz.de/10011537259
Saved in:
8
Improving penetration forecasts using social interactions data
Toubia, Olivier
;
Goldenberg, Jacob
;
Garcia, Rosanna
- In:
Management science : journal of the Institute for …
60
(
2014
)
12
,
pp. 3049-3066
Persistent link: https://www.econbiz.de/10010461768
Saved in:
9
Attribute-level heterogeneity
Ebbes, Peter
;
Liechty, John C.
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
61
(
2015
)
4
,
pp. 885-897
Persistent link: https://www.econbiz.de/10010526539
Saved in:
10
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
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