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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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All that glitters is not gold : do materialistic cues in advertising yield resistance?
Cartwright, Robert Freeman; Opree, Suzanna J. - In: Young consumers : insight and ideas for responsible … 17 (2016) 2, pp. 183-196
Persistent link: https://www.econbiz.de/10011522203
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Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun; Yoon, Sukki; Kim, Seeun; Kim, Yeonshin - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
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Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?
Lee, Eun Young; Park, Chan Su - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 513-523
Persistent link: https://www.econbiz.de/10011399098
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Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal persuasion
Smarandescu, Laura; Shimp, Terence A. - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 715-726
Persistent link: https://www.econbiz.de/10011399274
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Advertising to children in the Bahamas
McClure, Dianne Daley - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 293-296
Persistent link: https://www.econbiz.de/10011618062
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Do stock prices undervalue investments in advertising?
Oh, Yun Kyung; Gulen, Huseyin; Kim, Jung-Min; Robinson, … - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 611-626
Persistent link: https://www.econbiz.de/10011614269
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Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
Song, Reo; Jang, Sungha; Cai, Gangshu - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 791-804
Persistent link: https://www.econbiz.de/10011614844
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Dissuasion : the Elaboration Likelihood Model and young children
McAlister, Anna R.; Bargh, Danielle - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 210-225
Persistent link: https://www.econbiz.de/10011615366
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Correlates of parental mediation of pre-schooler's advertising exposure
Robertson, Kirsten Jane; Aitken, Robert; Thyne, Maree; … - In: Young consumers : insight and ideas for responsible … 17 (2016) 4, pp. 337-349
Persistent link: https://www.econbiz.de/10011615404