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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"New product development"
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New product development
Social Web
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Social web
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Consumer behaviour
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Van Den Bulte, Christophe
8
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Albuquerque, Paulo
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product innovation management : an international publication of the Product Development & Management Association
360
Journal of business research : JBR
189
International journal of innovation management
156
Industrial marketing management : the international journal for industrial and high-tech firms
144
International journal of product development : IJPD
141
International journal of production research
120
IEEE transactions on engineering management : EM
111
International journal of production economics
105
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
SpringerLink / Bücher
85
Technological forecasting & social change : an international journal
81
Research policy : policy, management and economic studies of science, technology and innovation
78
R & D management
72
International journal of innovation and technology management
65
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
The journal of business & industrial marketing
56
Management science : journal of the Institute for Operations Research and the Management Sciences
55
Research technology management : RTM
51
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Technology analysis & strategic management
47
European journal of operational research : EJOR
42
European journal of innovation management : EJIM
38
Journal of open innovation : technology, market, and complexity
38
Journal of marketing
37
International journal of project management : the journal of The International Project Management Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
Journal of the Academy of Marketing Science
36
European journal of innovation management
35
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
35
Faculty & research / Insead : working paper series
34
International journal of business innovation and research
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard-Business-Manager : das Wissen der Besten
29
Research
28
Harvard business review : HBR
27
Innovation: organization & management : IOM
27
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1
User-generated open source products : founder's social capital and time to product release
Mallapragada, Girish
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 474-492
Persistent link: https://www.econbiz.de/10009562947
Saved in:
2
Design innovativeness and product sales' evolution
Rubera, Gaia
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 98-115
Persistent link: https://www.econbiz.de/10010497615
Saved in:
3
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
4
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
5
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
6
Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.
;
Jones, Sharaya M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
Saved in:
7
Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling
;
Luo, Lan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
Saved in:
8
A dynamic model of competitive entry response
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 353-363
Persistent link: https://www.econbiz.de/10010370737
Saved in:
9
A theoretical analysis of the lean start-up method
Yoo, Onesun Steve
;
Huang, Tingliang
;
Arifoğlu, Kenan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
Saved in:
10
Robust new product pricing
Handel, Benjamin R.
;
Misra, Kanishka
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 864-881
Persistent link: https://www.econbiz.de/10011410013
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