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Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 16 (2016) 4, pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
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The erasure of antagonisms between popular music and advertising
Eckhardt, Giana M.; Bradshaw, Alan - In: Marketing theory 14 (2014) 2, pp. 167-183
Persistent link: https://www.econbiz.de/10010462054
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Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B. - In: Marketing theory 15 (2015) 1, pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
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"Buy buy Miss American Pie" : the day the consumer died
Saren, Michael - In: Marketing theory 15 (2015) 4, pp. 565-569
Persistent link: https://www.econbiz.de/10011494953
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Special issue: Islamic encounters in consumption and marketing
Sandıkçı, Özlem (contributor) - 2013
Persistent link: https://www.econbiz.de/10010233253
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Yes my name is Ahmet, but please dont target me. Islamic marketing : marketing Islam TM?
Süerdem, Ahmet - In: Marketing theory 13 (2013) 4, pp. 485-495
Persistent link: https://www.econbiz.de/10010233266
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Islamic encounters in consumption and marketing
Sandıkçı, Özlem; Jafari, Aliakbar - In: Marketing theory 13 (2013) 4, pp. 411-420
Persistent link: https://www.econbiz.de/10010233279
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Moving beyond binary opposition : exploring the tapestry of gender in consumer research and marketing
Bettany, Shona; Dobscha, Susan; O'Malley, Lisa; … - In: Marketing theory 10 (2010) 1, pp. 3-28
Persistent link: https://www.econbiz.de/10003964023
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Implications of behavioral decision theory for health marketing
Jones, Sandra C. - In: Marketing theory 7 (2007) 1, pp. 75-91
Persistent link: https://www.econbiz.de/10003433165
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Kaufprozessorientiertes Marketing : Stop Branding, Start Selling! : wie neueste Erkenntnisse aus der Verhaltensforschung und den Neurowissenschaften Marketing und Vertrieb beflügel...
Rutschmann, Marc - 2018
Kaufprozesse fördern Eine Schritt-für-Schritt-Anleitung für das Kaufprozessorientierte Marketing: Bottom-up Der Autor Dr. Marc … Bücher und Fachbeiträge zum Thema Kaufverhalten und Kommunikation sowie Lehrbeauftragter für Marketing an der Universität St …
Persistent link: https://www.econbiz.de/10012805674