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Marketing theory
The journal of business & industrial marketing
Journal of business research : JBR
33
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28
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of islamic marketing and branding
11
International journal of wine business research : IJWBR
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Asia Pacific journal of marketing and logistics
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7
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7
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7
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7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Business horizons
6
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International journal of consumer studies
6
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ECONIS (ZBW)
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1
Hyper-power, the
marketing
concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
2
The erasure of antagonisms between popular music and advertising
Eckhardt, Giana M.
;
Bradshaw, Alan
- In:
Marketing theory
14
(
2014
)
2
,
pp. 167-183
Persistent link: https://www.econbiz.de/10010462054
Saved in:
3
Some reflections on psychoanalytic approaches to
marketing
and consumer research
Holbrook, Morris B.
- In:
Marketing theory
15
(
2015
)
1
,
pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
Saved in:
4
"Buy buy Miss American Pie" : the day the consumer died
Saren, Michael
- In:
Marketing theory
15
(
2015
)
4
,
pp. 565-569
Persistent link: https://www.econbiz.de/10011494953
Saved in:
5
Special issue: Islamic encounters in consumption and
marketing
Sandıkçı, Özlem
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010233253
Saved in:
6
Yes my name is Ahmet, but please dont target me. Islamic
marketing
:
marketing
Islam TM?
Süerdem, Ahmet
- In:
Marketing theory
13
(
2013
)
4
,
pp. 485-495
Persistent link: https://www.econbiz.de/10010233266
Saved in:
7
Islamic encounters in consumption and
marketing
Sandıkçı, Özlem
;
Jafari, Aliakbar
- In:
Marketing theory
13
(
2013
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10010233279
Saved in:
8
Moving beyond binary opposition : exploring the tapestry of gender in consumer research and
marketing
Bettany, Shona
;
Dobscha, Susan
;
O'Malley, Lisa
; …
- In:
Marketing theory
10
(
2010
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10003964023
Saved in:
9
Implications of behavioral decision theory for health
marketing
Jones, Sandra C.
- In:
Marketing theory
7
(
2007
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10003433165
Saved in:
10
Autonomy as license to operate : establishing the internal and external conditions of informed choice in
marketing
Anker, Thomas Boysen
- In:
Marketing theory
20
(
2020
)
4
,
pp. 527-545
Persistent link: https://www.econbiz.de/10012391006
Saved in:
1
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