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Consumer acceptance of online auctions : an extension and revision of the TAM
Stern, Barbara B.; Stafford, Marla Royne; Stafford, … - In: Psychology & marketing 25 (2008) 7, pp. 619-636
Persistent link: https://www.econbiz.de/10003748346
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Brand love is in the heart : physiological responding to advertised brands
Maxian, Wendy; Bradley, Samuel D.; Wise, Wesley; … - In: Psychology & marketing 30 (2013) 6, pp. 469-478
Persistent link: https://www.econbiz.de/10009775028
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Third party customers infecting other customers for better or for worse
Tombs, Alastair G.; McColl-Kennedy, Janet R. - In: Psychology & marketing 30 (2013) 3, pp. 277-292
Persistent link: https://www.econbiz.de/10009728496
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The calm before the storm : examining emotion regulation consumption in the face of an impending disaster
Kemp, Elyria; Kennett-Hensel, Pamela A.; Williams, Kim H. - In: Psychology & marketing 31 (2014) 11, pp. 933-945
Persistent link: https://www.econbiz.de/10010460840
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The influence of cognitive dissonance on retail product returns
Powers, Thomas L.; Jackson, Peter - In: Psychology & marketing 30 (2013) 8, pp. 724-735
Persistent link: https://www.econbiz.de/10009786039
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Consumer regulation strategies : attenuating the effect of consumer references in a voting context
Whelan, Jodie; Goode, Miranda R.; Cotte, June; Thomson, … - In: Psychology & marketing 33 (2016) 11, pp. 899-916
Persistent link: https://www.econbiz.de/10011602966
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Understanding unethical retail disposition practice and restraint from the consumer perspective
Rosenbaum, Mark S.; Kuntze, Ronald; Wooldridge, Barbara Ross - In: Psychology & marketing 28 (2011) 1, pp. 29-52
Persistent link: https://www.econbiz.de/10008856897
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The role of baseline physical similarity to humans in consumer responses to anthropomorphic animal images
Connell, Paul M. - In: Psychology & marketing 30 (2013) 6, pp. 461-468
Persistent link: https://www.econbiz.de/10009775031
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Should we hire David Beckham to endorse our brand? : contextual interference and consumer memory for brands in a celebrity's endorsement portfolio
Kelting, Katie; Rice, Dan Hamilton - In: Psychology & marketing 30 (2013) 7, pp. 602-613
Persistent link: https://www.econbiz.de/10009778558
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Ambivalence, selective exposure, and negativity effect
Yang, Lifeng; Unnava, Hanumantha Rao - In: Psychology & marketing 33 (2016) 5, pp. 331-343
Persistent link: https://www.econbiz.de/10011485879