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Online visual merchandising (VMD) cues and consumer pleasure and arousal : purchasing versus browsing situation
Ha, Young; Lennon, Sharron J. - In: Psychology & marketing 27 (2010) 2, pp. 141-165
Persistent link: https://www.econbiz.de/10003945273
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Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul; Stanyer, Mike; Kim, Moontae - In: Psychology & marketing 27 (2010) 8, pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
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Understanding unethical retail disposition practice and restraint from the consumer perspective
Rosenbaum, Mark S.; Kuntze, Ronald; Wooldridge, Barbara Ross - In: Psychology & marketing 28 (2011) 1, pp. 29-52
Persistent link: https://www.econbiz.de/10008856897
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The influence of cognitive dissonance on retail product returns
Powers, Thomas L.; Jackson, Peter - In: Psychology & marketing 30 (2013) 8, pp. 724-735
Persistent link: https://www.econbiz.de/10009786039
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Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David - In: Psychology & marketing 28 (2011) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
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The relationship between trusting beliefs and Web site loyalty : the moderating role of consumer motives and flow
Gupta, Reetika; Kabadayi, Sertan - In: Psychology & marketing 27 (2010) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10003945275
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The moderating influence of broad-scope trust on customer-seller relationships
Hansen, Torben - In: Psychology & marketing 29 (2012) 5, pp. 350-364
Persistent link: https://www.econbiz.de/10009547317
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Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins; Peck, Joann; Schweidel, David A. - In: Psychology & marketing 31 (2014) 8, pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
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Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan; Sung, Yongjun - In: Psychology & marketing 31 (2014) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
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Effectiveness of price discounts and premium promotions
Palazon, Mariola; Delgado-Ballester, Elena - In: Psychology & marketing 26 (2009) 12, pp. 1108-1129
Persistent link: https://www.econbiz.de/10003917061