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Werbemitteldesign und Markenpo...
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Markenführung
56
Brand management
55
Markenpolitik
55
Deutschland
30
Germany
26
Markenimage
20
Brand image
16
Online-Marketing
8
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7
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Handelsmarke
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Beziehungsmarketing
5
Erfolgsfaktor
5
Markenartikel
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Relationship marketing
5
Success factor
5
Theorie
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Theory
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Marke
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Social web
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4
Strategisches Management
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4
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Wahrnehmung
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German
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English
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Burmann, Christoph
14
Steiner, Paul
5
Schmidt, Holger J.
4
Baumgarth, Carsten
3
Brandtweiner, Roman
3
Kilian, Karsten
3
Bornemann, Torsten
2
Hollmann, Moritz
2
Raabe, Thorsten
2
Abraham, Eike Jonas
1
Adomeit, Malte
1
Altuntas, Muhammed
1
Backhaus, Christof
1
Bakker, Diederich
1
Bender, Matthias
1
Berz, Jennifer
1
Bigné Alcañiz, J. Enrique
1
Brandenburg, Hermann
1
Breisig, Thomas
1
Christiaans, Lena
1
Diegel, Marius
1
Diehl, Nazim
1
Dierks, Alexander
1
Effenberger, Susanne
1
Eilers, Daniela
1
Fantapié Altobelli, Claudia
1
Fink, Tanja
1
Fröhling, Renée
1
Funk, Burkhardt
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Germelmann, Claas Christian
1
Germelmann, Class Christian
1
Gernsheimer, Oliver
1
Gilbert, Dirk Ulrich
1
Gross, Philip
1
Gurzki, Hannes
1
Gärisch, André
1
Görg, Werner
1
Hack, Andreas
1
Haehling von Lanzenauer, Christoph
1
Halbauer, Ingo
1
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Springer Fachmedien Wiesbaden
52
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Goethe-Universität Frankfurt am Main
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
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1
Springer VS
1
Technische Universität Braunschweig
1
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1
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1
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Journal of business research : JBR
587
The journal of brand management : an international journal
558
The journal of product & brand management
387
SpringerLink / Bücher
336
Journal of retailing and consumer services
288
European journal of marketing : EJM
127
Psychology & marketing
114
Journal of marketing communications
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Marketing intelligence & planning
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
104
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
90
Journal of strategic marketing
89
Innovatives Markenmanagement
86
Journal of marketing
79
Journal of the Academy of Marketing Science
76
Journal of advertising research
73
Journal of promotion management : JPM
72
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Journal of fashion marketing and management
68
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
67
Tourism management : research, policies, practice
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
International journal of advertising : the review of marketing communications
62
International marketing review
61
Qualitative market research : an international journal
60
Journal of global marketing
57
Cogent business & management
56
Journal of marketing research : JMR
56
Reihe: Versicherungswirtschaft
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Springer eBook Collection / Business and Economics
54
Business horizons
53
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ECONIS (ZBW)
73
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Revolutionizing workshops : supporting participants' creativity with persuasive technology
Jalowski, Max
-
2021
Persistent link: https://www.econbiz.de/10012428187
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2
Industrielle Exzellenz in der Versicherungswirtschaft : Bestimmung der Industrialisierungsreife in einer zunehmend digitalisierten Welt
Altuntas, Muhammed
;
Uhl, Pascal
-
2016
-
1. Aufl. 2016
Persistent link: https://www.econbiz.de/10011413679
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3
Grundsätze ordnungsmäßiger Versicherungsbilanzierung nach IFRS : eine bilanztheoretische Analyse unter Berücksichtigung branchenspezifischer Anforderungen
Zeitler, Nicholas
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2021
Persistent link: https://www.econbiz.de/10012429524
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4
Spezial-AIF zur Investition in PPP-Immobilien : Anlagevehikel für institutionelle Anleger
Effenberger, Susanne
-
2017
Persistent link: https://www.econbiz.de/10011635253
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5
Internationale Markenstrategien : Erfolgswirkung der Markenstandardisierung auf den Markenwert
Müller, Michael
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2016
Persistent link: https://www.econbiz.de/10011415129
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6
Emotionale Markenbindung in sozialen Netzwerken : zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook
Schuster, Stephen K.
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2016
Persistent link: https://www.econbiz.de/10011418328
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7
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Weindel, Julia Katharina
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2016
Persistent link: https://www.econbiz.de/10011505956
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8
Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance
Gross, Philip
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2015
Persistent link: https://www.econbiz.de/10010438889
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9
Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
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2016
Persistent link: https://www.econbiz.de/10011459873
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10
Managing TV brands with social media : an empirical analysis of television series brands
Berz, Jennifer
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2016
Persistent link: https://www.econbiz.de/10011477741
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