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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
104
Konsumentenverhalten
104
Customer satisfaction
41
Kundenzufriedenheit
41
Beziehungsmarketing
40
Dienstleistungsqualität
36
Service quality
36
Social Web
13
Social web
13
Confidence
12
Vertrauen
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Brand image
11
Brand management
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Markenführung
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Markenimage
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Internet marketing
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Online retailing
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Online-Handel
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Online-Marketing
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Satisfaction
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Viral marketing
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Virales Marketing
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Beschwerdemanagement
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Complaint management
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Emotion
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Gastronomie
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Restaurant industry
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Trust
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Einzelhandel
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Retail trade
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Customer service
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Holiday behaviour
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Kundenservice
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Motivation
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Urlaubsverhalten
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Service business
Journal of retailing and consumer services
459
Journal of business research : JBR
338
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
Journal of the Academy of Marketing Science
77
The journal of brand management : an international journal
77
Psychology & marketing
74
Cogent business & management
72
Journal of hospitality marketing & management
72
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of travel and tourism marketing
66
The service industries journal
64
Journal of strategic marketing
60
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of service management
55
Marketing intelligence & planning
52
Journal of marketing
51
European journal of marketing : EJM
50
International journal of retail & distribution management
49
Journal of service research : JSR
49
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
SpringerLink / Bücher
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
32
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ECONIS (ZBW)
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1
Test of an integrative model of travel-related social media users' switching intentions
Kim, Taegoo
;
Karatepe, Osman M.
;
Lee, Gyehee
- In:
Service business
13
(
2019
)
2
,
pp. 339-361
Persistent link: https://www.econbiz.de/10012124325
Saved in:
2
A peer-to-peer (P2P) platform business model : the case of Airbnb
Lee, Kwang-Ho
;
Kim, DongHee
- In:
Service business
13
(
2019
)
4
,
pp. 647-669
Persistent link: https://www.econbiz.de/10012124394
Saved in:
3
The antecedents and influences of airline loyalty programs: the moderating role of involvement
Wang, Edward Shih-tse
;
Chen, Lily Shui-lien
;
Chen, I. Fei
- In:
Service business
9
(
2015
)
2
,
pp. 257-280
Persistent link: https://www.econbiz.de/10011296050
Saved in:
4
Using customer contact centres as relationship marketing instruments
Aa, Zanna van der
;
Bloemer, Johanna M.
;
Henseler, Jörg
- In:
Service business
9
(
2015
)
2
,
pp. 185-208
Persistent link: https://www.econbiz.de/10011296073
Saved in:
5
Investing in customer loyalty : the moderating role of relational characteristics
Balaji, M. S.
- In:
Service business
9
(
2015
)
1
,
pp. 17-40
Persistent link: https://www.econbiz.de/10011296103
Saved in:
6
Measuring word-of-mouth activity after a service encounter : are we measuring what customers communicate?
Terblanche, Nic S.
- In:
Service business
10
(
2016
)
2
,
pp. 283-299
Persistent link: https://www.econbiz.de/10011722297
Saved in:
7
The multichannel customer’s service experience : building satisfaction and trust
Fernández-Sabiote, Estela
;
Román, Sergio
- In:
Service business
10
(
2016
)
2
,
pp. 423-445
Persistent link: https://www.econbiz.de/10011722327
Saved in:
8
Enemies of cloud services usage : inertia and switching costs
Lucia-Palacios, Laura
;
Pérez-López, Raúl
; …
- In:
Service business
10
(
2016
)
2
,
pp. 447-467
Persistent link: https://www.econbiz.de/10011722330
Saved in:
9
Customer forgiveness of unsatisfactory service : manifestations and antecedents
Yagil, Dana
;
Luria, Gil
- In:
Service business
10
(
2016
)
3
,
pp. 557-579
Persistent link: https://www.econbiz.de/10011722357
Saved in:
10
Cognitive and affective constituents of the consumption experience in retail service settings : effects on store loyalty
Alan, Alev Kocak
;
Kabadayi, Ebru Tumer
;
Yılmaz, Çengiz
- In:
Service business
10
(
2016
)
4
,
pp. 715-735
Persistent link: https://www.econbiz.de/10011722421
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