Cognitive and affective constituents of the consumption experience in retail service settings : effects on store loyalty
Alev Kocak Alan, Ebru Tumer Kabadayi, Cengiz Yilmaz
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Alan, Alev Kocak ; Kabadayi, Ebru Tumer ; Yılmaz, Çengiz |
| Subject: | Consumer experiences | Experiential marketing | Emotions | Store loyalty | Retail services | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Emotion | Dienstleistungsqualität | Service quality | Event-Marketing | Event marketing | Kognition | Cognition | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-015-0288-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011722421