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Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia; Boissieu, Élodie de; Duchemin, … - In: Technological forecasting & social change : an … 187 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
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Technology-enabled community data for gaining pre-release brand insights
Divakaran, Pradeep Kumar Ponnamma - In: Technological forecasting & social change : an … 127 (2018), pp. 217-226
Persistent link: https://www.econbiz.de/10011956874
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Examining online social brand engagement : a social presence theory perspective
Osei-Frimpong, Kofi; McLean, Graeme J. - In: Technological forecasting & social change : an … 128 (2018), pp. 10-21
Persistent link: https://www.econbiz.de/10011957066
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How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar; Teck Ming Tan; Tajvidi, Mina; Hajli, Nick - In: Technological forecasting & social change : an … 171 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
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Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna; Teck Ming Tan; Luoma-aho, Vilma; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
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Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma; Xiong, Jie - In: Technological forecasting & social change : an … 181 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
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I love you, but you let me down! How hate and retaliation damage customer-brand relationship
Jabeen, Fauzia; Kaur, Puneet; Talwar, Shalini; Malodia, … - In: Technological forecasting & social change : an … 174 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013204913
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How do interactive voice assistants build brands' loyalty?
Maroufkhani, Parisa; Shahla Asadi; Ghobakhloo, Morteza; … - In: Technological forecasting & social change : an … 183 (2022), pp. 1-23
Persistent link: https://www.econbiz.de/10013473319
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Assessing the value of real-life brands in Virtual Worlds
Barnes, Stuart J.; Mattsson, Jan; Hartley, Nicole - In: Technological forecasting & social change : an … 92 (2015), pp. 12-24
Persistent link: https://www.econbiz.de/10011389124
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How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit; Prakash, Gyan; Gupta, Bhumika; Cappiello, … - In: Technological forecasting & social change : an … 187 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014326519