Narrow search
Showing 1 - 10 of 21
Cover Image
The impact of tourists' sociodemographic characteristics on perceived destination image
Sabari Shankar R. - In: The IUP journal of brand management : IJBRM 16 (2019) 2, pp. 26-44
Persistent link: https://www.econbiz.de/10012102910
Cover Image
Destination personality and destination image : a literature review
Shankar, R. Sabari - In: The IUP journal of brand management : IJBRM 15 (2018) 4, pp. 47-60
Persistent link: https://www.econbiz.de/10011987798
Cover Image
The impact of consumer personality traits on luxury brand market : an empirical study on closet consumers
Kastiya, Shweta - In: The IUP journal of brand management : IJBRM 13 (2016) 1, pp. 20-33
Persistent link: https://www.econbiz.de/10011536296
Cover Image
Modeling the personality construct of brands : a study on apparel brands in India
Ghosh, Saugat - In: The IUP journal of brand management : IJBRM 13 (2016) 2, pp. 57-74
Persistent link: https://www.econbiz.de/10011538392
Cover Image
Brand personality : finding compatibility between human personality and brand characteristics
Mathews, Jose - In: The IUP journal of brand management : IJBRM 12 (2015) 2, pp. 21-38
Persistent link: https://www.econbiz.de/10011300968
Cover Image
A configurational model of brand loyalty
Mathews, Jose - In: The IUP journal of brand management : IJBRM 16 (2019) 4, pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Cover Image
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru; Fatima, Farheen - In: The IUP journal of brand management : IJBRM 16 (2019) 4, pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Cover Image
Determinants of brand equity from the consumer's perspective : a literature review
Brahmbhatt, Dhruv; Shah, Juhi - In: The IUP journal of brand management : IJBRM 14 (2017) 4, pp. 33-46
Persistent link: https://www.econbiz.de/10011854090
Cover Image
Growth of Patanjali brand from local to global market : a study
Masheswari, Namrata; Sharma, R. P. - In: The IUP journal of brand management : IJBRM 14 (2017) 4, pp. 59-67
Persistent link: https://www.econbiz.de/10011854105
Cover Image
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10011873178