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Application of customer lifetime value model in make-to-order manufacturing
Tukel, Oya I.; Dixit, Ashutosh - In: The journal of business & industrial marketing 28 (2013) 6, pp. 468-474
Persistent link: https://www.econbiz.de/10009790099
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The role of virtual trade fairs in relationship value creation
Geigenmüller, Anja - In: The journal of business & industrial marketing 25 (2010) 4, pp. 284-292
Persistent link: https://www.econbiz.de/10003976061
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The value creation scale of supplier-distibutor relationship in international markets
Lai, Chi-Shiun; Chan, Delphine Ya-Chu; Yang, Chin-Fang; … - In: The journal of business & industrial marketing 30 (2015) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10010532063
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What problems manufacturing companies can face when providing services around the world?
Neto, Germano Zarpelon; Pereira, Giancarlo Medeiros; … - In: The journal of business & industrial marketing 30 (2015) 5, pp. 461-471
Persistent link: https://www.econbiz.de/10011339933
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The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna - In: The journal of business & industrial marketing 29 (2014) 3, pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
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Value antecedents in relationship between tourism companies
Moliner-Velazquez, Beatriz; Fuentes-Blasco, Maria; Gil … - In: The journal of business & industrial marketing 29 (2014) 3, pp. 215-226
Persistent link: https://www.econbiz.de/10010345210
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Service supply chain : strategic interaction and relationship value
Song, Hua; Yu, Kangkang; Chatterjee, Samir; Jia, Jingzi - In: The journal of business & industrial marketing 31 (2016) 5, pp. 611-624
Persistent link: https://www.econbiz.de/10011564313
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Value in professional service relationships
Schertzer, Susan M. B.; Schertzer, Clinton; Dwyer, F. R. - In: The journal of business & industrial marketing 28 (2013) 8, pp. 607-619
Persistent link: https://www.econbiz.de/10010222183
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Value co-creation : a review of literature and future research agenda
Saha, Victor; Goyal, Praveen; Jebarajakirthy, Charles - In: The journal of business & industrial marketing 37 (2022) 3, pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
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Value co-creation and new service performance : mediated by value-informed pricing
Taghizadeh, Seyedeh Khadijeh; Syed Abidur Rahman; … - In: The journal of business & industrial marketing 37 (2022) 4, pp. 705-722
Persistent link: https://www.econbiz.de/10013165211