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~isPartOf:"The journal of business & industrial marketing"
~subject:"Social Web"
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Social Web
Relationship marketing
195
Beziehungsmarketing
192
Lieferantenmanagement
113
Supplier relationship management
113
B-to-B-Marketing
88
Business-to-business marketing
88
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33
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Drummond, Conor
2
McGrath, Helen
2
O'Toole, Thomas
2
Bocconcelli, Roberta
1
Cioppi, Marco
1
Cyr, Dianne J.
1
Damperat, Maud
1
Dash, Satyabhusan
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Franck, Romain
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Fready, Samby
1
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Greenberg, Paul
1
Itani, Omar S.
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Kalra, Ashish
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Karjaluoto, Heikki
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Keinänen, Hanna
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Martín Peña, María Luz
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Mishra, Abhishek
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Mustomen, Nora
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The journal of business & industrial marketing
Journal of business research : JBR
96
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of strategic marketing
24
The journal of brand management : an international journal
23
Business horizons
21
International journal of electronic marketing and retailing : IJEMR
20
Marketing intelligence & planning
20
Technological forecasting & social change : an international journal
20
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
SpringerLink / Bücher
17
International journal of business information systems : IJBIS
16
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of electronic customer relationship management : IJECRM
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
Journal of hospitality marketing & management
12
Psychology & marketing
12
Tourism management : research, policies, practice
12
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce research : JECR
11
Electronic commerce research
10
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of customer behaviour
10
Journal of global marketing
10
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ECONIS (ZBW)
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1
The impact of CRM 2.0 on customer insight
Greenberg, Paul
- In:
The journal of business & industrial marketing
25
(
2010
)
6
,
pp. 410-419
Persistent link: https://www.econbiz.de/10008655544
Saved in:
2
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
3
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
4
Social media as a resource in SMEs' sales process
Bocconcelli, Roberta
;
Cioppi, Marco
;
Pagano, Alessandro
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 693-709
Persistent link: https://www.econbiz.de/10011692489
Saved in:
5
Emotional mechanics of gamification and value co-creation : the digital platform Nike+ as a B2B2C ecosystem
García-Magro, Cristina
;
Martín Peña, María Luz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 414-428
Persistent link: https://www.econbiz.de/10013539282
Saved in:
6
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
7
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
8
Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
Saved in:
9
How social media use enhances salesperson performance
Franck, Romain
;
Damperat, Maud
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1720-1737
Persistent link: https://www.econbiz.de/10014314205
Saved in:
10
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
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