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Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher; Alpert, Frank - In: The journal of product & brand management 19 (2010) 3, pp. 198-209
Persistent link: https://www.econbiz.de/10003993648
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Consumer value and self-image congruency at different stages of timeshare ownership
Sparks, Beverley; Bradley, Graham; Jennings, Gayle - In: Tourism management : research, policies, practice 32 (2011) 5, pp. 1176-1185
Persistent link: https://www.econbiz.de/10009162190
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Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee; Kwon, Youngbum; Lim, Choong Hoon - In: The journal of product & brand management 24 (2015) 3, pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
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Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
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Retail branding as a value creation process : managerial and research priorities
Mathews-Lefbvre, Clarinda; Dubois, Pierre-Louis - In: The journal of product & brand management 22 (2013) 5/6, pp. 384-392
Persistent link: https://www.econbiz.de/10010224826
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina; Turunen, Linda Lisa Maria - In: The journal of product & brand management 25 (2016) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
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Validating a customer well-being index related to natural wildlife tourism
Lee, Dong-jin; Kruger, Stefan; Whang, Mee-jin; Uysal, … - In: Tourism management : research, policies, practice 45 (2014), pp. 171-180
Persistent link: https://www.econbiz.de/10010406231
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Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry
Allaway, Arthur W.; Huddleston, Patricia; Whipple, Judith; … - In: The journal of product & brand management 20 (2011) 3, pp. 190-204
Persistent link: https://www.econbiz.de/10009231622
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The relationship between customer value and pricing strategies : an empirical test
Codini, Anna; Saccani, Nicola; Sicco, Alessandro - In: The journal of product & brand management 21 (2012) 7, pp. 538-546
Persistent link: https://www.econbiz.de/10009685935