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~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
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Brand management
Konsumentenverhalten
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14
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The journal of product & brand management
SpringerLink / Bücher
42
Journal of business research : JBR
41
Journal of Islamic marketing : JIMA
19
Springer eBook Collection
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
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Marketing theory
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of marketing management : MM
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
International journal of islamic marketing and branding
12
International journal of wine business research : IJWBR
11
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10
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9
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9
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8
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7
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
7
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7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of Product & Brand Management
7
Journal of internet commerce
7
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7
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7
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7
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7
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The connected customer : the changing nature of consumer and business markets
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ECONIS (ZBW)
10
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1
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
2
Extending technology for market disruption : a case study
Notarantonio, Elaine M.
;
Quingley, Charles J.
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 309-313
Persistent link: https://www.econbiz.de/10009788441
Saved in:
3
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
4
Special issue: 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of
Marketing
Iglesias, Oriol
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009566002
Saved in:
5
Branding's academic-practitioner gap : managers' views
Alpert, Frank
;
Brown, Mark
;
Ferrier, Elizabeth
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 218-237
Persistent link: https://www.econbiz.de/10013164312
Saved in:
6
Tattooing and brand sponsorship : how far is too far?
Weidner, Kelly
;
Bal, Anjali
;
Rains, Samantha
;
Leeds, …
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 387-393
Persistent link: https://www.econbiz.de/10011607140
Saved in:
7
Brand awareness : revisiting an old metric for a new world
Romaniuk, Jenni
;
Wight, Samuel
;
Faulkner, Margaret
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 469-476
Persistent link: https://www.econbiz.de/10011778293
Saved in:
8
To disclose or not disclose, is no longer the question : effect of AI-disclosed brand voice on brand authenticity and attitude
Kirkby, Alexandra
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1108-1122
Persistent link: https://www.econbiz.de/10014334406
Saved in:
9
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
10
Special issue: luxury
marketing
and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
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