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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
392
Konsumentenverhalten
392
Brand management
313
Markenführung
313
Brand image
259
Markenimage
259
Brand
200
Markenartikel
198
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Relationship marketing
101
Social Web
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Luxury goods
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Luxusgüter
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Advertising effects
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Werbewirkung
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Emotion
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Preismanagement
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Product quality
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Produktqualität
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Consumer behavior
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Guzman, Francisco
10
Fetscherin, Marc
4
Paswan, Audhesh K.
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
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Kang, Jiyun
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Lee, Jung Eun
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Liu, Xin
3
Maxwell, Sarah
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Odoom, Raphael
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Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
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Broyles, S. Allen
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Buil, Isabel
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Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fang, Xiang
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Faulkner, Margaret
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Fazili, Asif Iqbal
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Flight, Richard L.
2
Gammoh, Bashar S.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
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The journal of product & brand management
Journal of business research : JBR
1,957
Journal of retailing and consumer services
1,949
International journal of consumer studies
758
International journal of hospitality management
735
Psychology & marketing
666
NBER working paper series
647
Journal of econometrics
590
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
Working paper / National Bureau of Economic Research, Inc.
578
NBER Working Paper
512
The journal of brand management : an international journal
447
Economics letters
419
SpringerLink / Bücher
402
Journal of marketing research : JMR
399
Asia Pacific journal of marketing and logistics
395
European journal of marketing : EJM
373
Management science : journal of the Institute for Operations Research and the Management Sciences
372
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
Journal of marketing management : MM
317
Journal of retailing
317
Journal of international consumer marketing
315
Journal of travel and tourism marketing
314
Applied economics
313
Journal of marketing
311
Tourism management : research, policies, practice
302
Marketing letters : a journal of research in marketing
301
Journal of marketing communications
300
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
299
Journal of fashion marketing and management
298
CEMMAP working papers / Centre for Microdata Methods and Practice
297
International journal of retail & distribution management
294
Cogent business & management
288
Journal of consumer behaviour : an international research review
288
The journal of consumer marketing
287
The international review of retail, distribution and consumer research
275
Journal of the Academy of Marketing Science
271
Technological forecasting & social change : an international journal
268
International journal of contemporary hospitality management
265
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ECONIS (ZBW)
420
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1
A comparison of brand equity strength across consumer segments and markets
Stocchi, Lara
;
Fuller, Rachel
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 453-468
Persistent link: https://www.econbiz.de/10011778292
Saved in:
2
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
3
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
4
How exposure to logos and logo varieties fosters brand prominence and freshness
Sääksjärvi, Maria
;
Hende, Ellis van den
;
Mugge, Ruth
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 736-744
Persistent link: https://www.econbiz.de/10011416936
Saved in:
5
Cognitive and emotional processing of brand logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
6
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
7
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
8
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
9
Brand constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
Saved in:
10
Country-of-origin versus brand : consumers' dilemma when choosing between generic and branded drugs in emerging countries
Smaoui, Fatma
;
Kilani, Fatma Abdellah
;
Touzani, Mourad
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10011524053
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