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Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En; Xie, Selina Yuqing; Wen, Jun - In: Tourism management : research, policies, practice 80 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
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The tourism effect of President Trump's participation on Twitter
Nicolau, Juan Luis; Sharma, Abhinav; Shin, Seunghun - In: Tourism management : research, policies, practice 81 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
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Branding the destination versus the place : the effects of brand complexity and identification for residents and visitors
Zenker, Sebastian; Braun, Erik; Petersen, Sibylle - In: Tourism management : research, policies, practice 58 (2017), pp. 15-27
Persistent link: https://www.econbiz.de/10011634626
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Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo; Fernández, Alejandra C.; Gómez, Mar; … - In: Tourism management : research, policies, practice 58 (2017), pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
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Brand USA : a natural quasi-experiment evaluating the success of a national marketing campaign
Zavattaro, Staci M.; Fay, Daniel L. - In: Tourism management : research, policies, practice 70 (2019), pp. 42-48
Persistent link: https://www.econbiz.de/10011949605
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The congruity effects of commercial brand sponsorship in a regional event
Shin, Hakseung; Lee, Hoon; Perdue, Richard R. - In: Tourism management : research, policies, practice 67 (2018), pp. 168-179
Persistent link: https://www.econbiz.de/10011841866
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A generalization of the FIFA World Cup effect
Nicolau, Juan L.; Sharma, Abhinav - In: Tourism management : research, policies, practice 66 (2018), pp. 315-317
Persistent link: https://www.econbiz.de/10011814745
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A perception gap investigation into food and cuisine image attributes for destination branding from the host perspective : the case of Australia
Mun Yee Lai; Khoo-Lattimore, Catheryn; Wang, Ying - In: Tourism management : research, policies, practice 69 (2018), pp. 579-595
Persistent link: https://www.econbiz.de/10011903630
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Virtual reality presence as a preamble of tourism experience : the role of mental imagery
Bogicevic, Vanja; Seo, Soobin; Kandampully, Jay; Liu, Qing - In: Tourism management : research, policies, practice 74 (2019), pp. 55-64
Persistent link: https://www.econbiz.de/10012128564
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The tone of voice of tourism brands on social media : does it matter?
Barcelos, Renato Hübner; Dantas, Danilo C.; Sénécal, … - In: Tourism management : research, policies, practice 74 (2019), pp. 173-189
Persistent link: https://www.econbiz.de/10012128584