Narrow search
Showing 1 - 10 of 12
Cover Image
An exploratory study into managing value creation in tourism service firms : understanding value creation phases at the intersection of the tourism service firm and their customers
O'Cass, Aron; Sok, Phyra - In: Tourism management : research, policies, practice 51 (2015), pp. 186-200
Persistent link: https://www.econbiz.de/10011414944
Cover Image
The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron; Sok, Phyra - In: International small business journal : researching … 32 (2014) 8, pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
Cover Image
The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies
Sok, Phyra; O'Cass, Aron; Miles, Morgan P. - In: Journal of small business management : JSBM ; a joint … 54 (2016) 3, pp. 805-826
Persistent link: https://www.econbiz.de/10011516342
Cover Image
Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet; O'Cass, Aron - In: Industrial marketing management : the international … 38 (2009) 1, pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
Cover Image
Anatomy of value and value-driven processes in business organisations
O'Cass, Aron (contributor) - 2010
Persistent link: https://www.econbiz.de/10008662678
Cover Image
Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
Cover Image
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
Cover Image
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron; Weerawardena, Jay - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1325-1348
Persistent link: https://www.econbiz.de/10009525791
Cover Image
Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron; Sok, Phyra - In: Journal of business research : JBR 66 (2013) 8, pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
Cover Image
Anatomy of service innovation : introduction to the special issue
O'Cass, Aron; Song, Michael; Li, Yuan - In: Journal of business research : JBR 66 (2013) 8, pp. 1060-1062
Persistent link: https://www.econbiz.de/10009756198