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~language:"eng"
~subject:"Markenführung"
~subject:"Ressourcenorientierter Ansatz"
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Markenführung
Ressourcenorientierter Ansatz
Marketing management
24
Marketingmanagement
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20
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20
Innovation
17
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14
Australien
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14
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Beziehungsmarketing
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O'Cass, Aron
24
Ngo, Liem Viet
6
Sok, Phyra
6
Siahtiri, Vida
5
Heirati, Nima
3
Lee, Wai Jin
2
Miles, Morgan P.
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Weerawardena, Jay
2
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Auh, Seigyoung
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Cornish-Ward, Steven P.
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Julian, Craig C.
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Mengüç, Bülent
1
Nabi, Nazia
1
Ozanne, Lucie
1
Pecotich, Anthony
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Vesal, Mahdi
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Voola, Ranjit
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of strategic marketing
3
European journal of marketing : EJM
2
The journal of business & industrial marketing
2
The journal of services marketing
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
International journal of consumer studies
1
International small business journal : researching entrepreneurship
1
Journal of business ethics : JOBE
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1
Journal of fashion marketing and management
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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Marketing theory
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ECONIS (ZBW)
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1
The interactive effect of internal and external factors on a proactive environmental strategy and its influence on a firm's performance
Mengüç, Bülent
;
Auh, Seigyoung
;
Ozanne, Lucie
- In:
Journal of business ethics : JOBE
94
(
2010
)
2
,
pp. 279-298
Persistent link: https://www.econbiz.de/10003997059
Saved in:
2
A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
O'Cass, Aron
- In:
Marketing theory
9
(
2009
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10003862389
Saved in:
3
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
4
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
5
The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron
;
Sok, Phyra
- In:
International small business journal : researching …
32
(
2014
)
8
,
pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
Saved in:
6
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
7
The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies
Sok, Phyra
;
O'Cass, Aron
;
Miles, Morgan P.
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
3
,
pp. 805-826
Persistent link: https://www.econbiz.de/10011516342
Saved in:
8
Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima
;
O'Cass, Aron
;
Sok, Phyra
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
Saved in:
9
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
10
Are young adult Chinese status and fashion clothing brand conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
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