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Measuring market response to price changes : a classification approach
Mulhern, Francis J. - In: Journal of business research : JBR 33 (1995) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
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Using extraneous information to estimate time series models : a review of approaches applied in market response modeling
Hruschka, Harald - In: Econometrics of short and unreliable time series, (pp. 73-86). 1995
Persistent link: https://www.econbiz.de/10001290741
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Bayesian variable selection for nowcasting economic time series
Scott, Steven L.; Varian, Hal R. - In: Economic analysis of the digital economy, (pp. 119-135). 2015
Persistent link: https://www.econbiz.de/10010529437
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Bayesian variable selection for nowcasting economic time series
Scott, Steven L.; Varian, Hal R. - 2013
Persistent link: https://www.econbiz.de/10010205275
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Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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Quantifying the long-term impact of negative word of mouth on cash flows and stock prices
Luo, Xueming - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 148-165
Persistent link: https://www.econbiz.de/10003858570
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A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina; Mizik, Natalie; Bucklin, Randolph E. - In: MSI reports : working paper series (2008) 2, pp. 63-92
Persistent link: https://www.econbiz.de/10003779745
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Vector autoregression : a critical tool in the arsenal of sales response modeling
Leachman, Lori L. - In: Studies in economic analysis 15 (1994) 2, pp. 3-30
Persistent link: https://www.econbiz.de/10001176451
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Are competitive reactions changing over time?
Park, Jimi; Yoo, Shijin - In: Management decision : MD 54 (2016) 3, pp. 683-699
Persistent link: https://www.econbiz.de/10011517355
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Can retail sales volatility be curbed through marketing actions?
Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, … - In: Marketing science : the marketing journal of the … 36 (2017) 2, pp. 232-253
Persistent link: https://www.econbiz.de/10011672597