Narrow search
Showing 1 - 10 of 231
Cover Image
Equity marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás; Gutsche, Jens; Bauer, Hans H. - 2001
Persistent link: https://www.econbiz.de/10001647013
Cover Image
Comment on Manfred Perlitz (1989) : "The marketing implications of the ageing European population"
Bauer, Hans H. - In: Managing challenges in a globalized world : dedicated …, (pp. 133-138). 2008
Persistent link: https://www.econbiz.de/10003786021
Cover Image
Utility-oriented design of service bundles in the hotel industry, based on the conjoint measurement method
Bauer, Hans H.; Huber, Frank; Adam, Richard - In: Optimal bundling : marketing strategies for improving …, (pp. 269-295). 1999
Persistent link: https://www.econbiz.de/10001425142
Cover Image
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
Bauer, Hans H. (ed.) - 1996
Persistent link: https://www.econbiz.de/10000937439
Cover Image
Method supplied investigation of customer loyalty in the automotive industry : results of a causal analytical study
Bauer, Hans H. - In: Customer retention in the automotive industry : …, (pp. 167-213). 1997
Persistent link: https://www.econbiz.de/10001299161
Cover Image
Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.; Huber, Frank; Keller, Thomas - In: Customer retention in the automotive industry : …, (pp. 67-92). 1997
Persistent link: https://www.econbiz.de/10001299165
Cover Image
Analyzing product efficiency : a customer-oriented approach
Bauer, Hans H.; Hammerschmidt, Maik; Staat, Matthias - 2002
Persistent link: https://www.econbiz.de/10001662717
Cover Image
Effective sales promotion
Bauer, Hans H.; Görtz, Gunnar; Haber, Tobias E. - 2004
Persistent link: https://www.econbiz.de/10002024444
Cover Image
The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.; Hammerschmidt, Maik; Braehler, Matthias - In: Yearbook of marketing and consumer research 1 (2003), pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
Cover Image
Love actually? : measuring and exploring consumers' brand love
Heinrich, Daniel; Albrecht, Carmen-Maria; Bauer, Hans H. - In: Consumer-brand relationships : theory and practice, (pp. 137-150). 2012
Persistent link: https://www.econbiz.de/10009739833