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Ego depletion and charitable support : the moderating role of self-benefit and other-benefit charitable appeals
Jin, Hyun Seung; Kim, Hyoje Jay; Suh, Jaebeom; Sheehan, Ben - In: Journal of advertising 50 (2021) 4, pp. 479-493
Persistent link: https://www.econbiz.de/10012650827
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The power of creative advertising : creative ads impair recall and attitudes toward other ads
Jin, Hyun Seung; Kerr, Gayle; Suh, Jaebeom; Kim, Hyoje Jay - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1521-1540
Persistent link: https://www.econbiz.de/10013484605
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Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression : the mediating role of perceived prevalence of depression
Jin, Hyun Seung - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 350-365
Persistent link: https://www.econbiz.de/10011342923
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What you touch, touches you : The influence of haptic attributes on consumer product impressions
Ranaweera, Achini T.; Martin, Brett; Jin, Hyun Seung - In: Psychology & Marketing 38 (2020) 1, pp. 183-195
Persistent link: https://www.econbiz.de/10012407479
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How construal-regulatory mode fit increases social media sharing
Thuy Pham; Septianto, Felix; Mathmann, Frank; Jin, Hyun … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 4, pp. 668-687
Persistent link: https://www.econbiz.de/10014370573
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How has the digital environment affected advertising creativity? : digital's impact on the creative process, person, and product : a delphi study
Goor, Petra; Kerr, Gayle; Jin, Hyun Seung - In: Journal of advertising research 62 (2022) 2, pp. 118-130
Persistent link: https://www.econbiz.de/10013325478
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Direct-to-consumer antidepressant ads and young adults' beliefs about depression
An, Soontae; Jin, Hyun Seung; Brown, Jane D. - In: Health marketing quarterly 26 (2009/10) 4, pp. 259-278
Persistent link: https://www.econbiz.de/10003933197
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The typicality and accessibility of consumer attitudes toward television advertising : implications for the measurement of attitudes toward advertising in general
Jin, Hyun Seung; Lutz, Richard J. - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 343-357
Persistent link: https://www.econbiz.de/10010230056
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Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae; Jin, Hyun Seung; Park, Eun Hae - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
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Beliefs of and attitudes toward political advertising : an exploratory investigation
Jin, Hyun Seung; An, Soontae; Simon, Todd F. - In: Psychology & marketing 26 (2009) 6, pp. 551-568
Persistent link: https://www.econbiz.de/10003858283