In the international marketing literature the issue of advertising standardization has ignited a lively and heated debate among academics and managers alike. However, the decision whether to standardize or not cannot be considered a dichotomous one. Develops a comprehensive framework to capture...

This article examines the relationships among two types of strategy (defender and prospector), two types of evaluation systems (output‐oriented and behavior‐oriented), and one dimension of organizational structure (centralization) and their interactive effects on the job performance of...