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Management theory and practice: bridging the gap through multidisciplinary lenses

Brownlie, Douglas; Hewer, Paul; Wagner, Beverly; … - In: European Business Review 20 (2008) 6, pp. 461-470

Purpose – The purpose of this paper is to introduce the special issue that critically examines topics informing long‐standing disputes concering the status of theory and practice in management studies. Contributions explore the character of the imputed relationship between theory and...

Persistent link: https://www.econbiz.de/10014713297

Thinking "communities of academic practice" : on space, enterprise and governance in marketing academia

Brownlie, Douglas; Hewer, Paul; Tadajewski, Mark - In: Expanding disciplinary space : on the potential of …, (pp. 1-8). 2013

Persistent link: https://www.econbiz.de/10010199673

"The exploding plastic inevitable" : "branding being", brand Warhol & the factory years

Hewer, Paul; Brownlie, Douglas; Kerrigan, Finola - In: Scandinavian journal of management 29 (2013) 2, pp. 184-193

Persistent link: https://www.econbiz.de/10009758002

"Spinning" warhol : celebrity brand theoretics and the logic of the celebrity brand

Kerrigan, Finola; Brownlie, Douglas; Hewer, Paul; … - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1504-1524

Persistent link: https://www.econbiz.de/10009412782

Articulating consumers through practices of vernacular creativity

Brownlie, Douglas; Hewer, Paul - In: Scandinavian journal of management 27 (2011) 2, pp. 243-253

Persistent link: https://www.econbiz.de/10009160364

Theory into practice: meditations on cultures of accountability and interdisciplinary in marketing research

Brownlie, Douglas; Hewer, Paul; Ferguson, Pauline - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 395-409

Persistent link: https://www.econbiz.de/10003492052

Concerning marketing critterati : beyond nuance, estrangement and elitism

Brownlie, Douglas; Hewer, Paul - In: Critical marketing : defining the field, (pp. 44-68). 2007

Persistent link: https://www.econbiz.de/10003534483

Celebrity, convergence and transformation : editorial

Brownlie, Douglas; Hewer, Paul; Kerrigan, Finola - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 453-460

Persistent link: https://www.econbiz.de/10011325838

Celebrity, convergence and transformation

Brownlie, Douglas (ed.); Hewer, Paul (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011708922

Reflections on a reimagined future for consumer research

Hewer, Paul - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 7/8, pp. 619-627

Persistent link: https://www.econbiz.de/10014549840

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