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ECONIS (ZBW)
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"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
2
Retail success and key drivers
Grewal, Dhruv
;
Krishnan, Ram
;
Levy, Michael
;
Munger, Jeanne
- In:
Retailing in the 21st century : current and future trends
,
(pp. 13-25)
.
2005
Persistent link: https://www.econbiz.de/10003146134
Saved in:
3
Building store loyalty through service strategies
Grewal, Dhruv
;
Krishnan, Ram
;
Lindsey-Mullikin, Joan
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
4
,
pp. 341-358
Persistent link: https://www.econbiz.de/10003807755
Saved in:
4
Retail success and key drivers
Grewal, Dhruv
;
Krishnan, Ram
;
Levy, Michael
;
Munger, Jeanne
- In:
Retailing in the 21st century : current and future trends
,
(pp. 15-30)
.
2010
Persistent link: https://www.econbiz.de/10003936864
Saved in:
5
Omnicultural branding
Muniz, Fernanda
;
Guzman, Francisco
;
Krishnan, Ram
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 57-75)
.
2022
Persistent link: https://www.econbiz.de/10013499024
Saved in:
6
Partitioned pricing : can we always divide and prosper?
Burman, Bidisha
;
Biswas, Abhijit
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 423-436
Persistent link: https://www.econbiz.de/10003598471
Saved in:
7
Low price signal default: an empirical investigation of its consequences
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 76-88
Persistent link: https://www.econbiz.de/10003485142
Saved in:
8
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
9
Making judgments in a two-sequence cue environment : the effects of differential cue strenghts, order sequence, and distraction
Biswas, Dipayan
;
Biswas, Abhijit
;
Chatterjee, Subimal
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 88-97
Persistent link: https://www.econbiz.de/10003825340
Saved in:
10
I want to buy the advertised product only! : an examination of the effects of additional product offers on consumer irritation in a cross-promotion context
Thota, Sweta Chaturvedi
;
Biswas, Abhijit
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10003833488
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