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Building relationships with customers - a first step towards (mass-) customization of products and services

Grether, Mark - 1996

information systems which will change the traditional mass-marketing approach ... …

Persistent link: https://www.econbiz.de/10005840509

Customer relationship management theory and research in the new millennium : directions for future research

Debnath, Rajarshi; Datta, Biplab; Mukhopadhyay, Susmita - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 299-325

Persistent link: https://www.econbiz.de/10011633650

Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?

Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210

Persistent link: https://www.econbiz.de/10011413358

Connected strategy : building continuous customer relationships for competitive advantage

Siggelkow, Nicolaj; Terwiesch, Christian - 2019

Prologue. The magic of connected strategy -- The connected strategy framework -- Part I. The rewards of connected strategies: Breaking the trade-off between superior customer experience and lowering costs -- Workshop 1: Using connectivity to provide superior customer experiences at lower costs...

Persistent link: https://www.econbiz.de/10012018571

Back to the future : progress and trends in hotel loyalty marketing

Tanford, Sarah; Shoemaker, Stowe; Dinca, Alexandra - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 1937-1967

Persistent link: https://www.econbiz.de/10011624195

Exploring the rise of fandom in contemporary consumer culture

Wang, Cheng Lu (ed.) - 2018

"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"--

Persistent link: https://www.econbiz.de/10011664063

Customer experience management : toward implementing an evolving marketing concept

Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401

Persistent link: https://www.econbiz.de/10011684998

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …

Persistent link: https://www.econbiz.de/10011850696

Handbook on the experience economy

Sundbo, Jon (ed.); Sørensen, Flemming (ed.) - 2013

book will prove an invaluable resource to researchers and students in management, marketing, psychology and economics …

Persistent link: https://www.econbiz.de/10011851694

Impact of value co-creation on logistics customers' loyalty

Thiruvattal, Eappen - In: Journal of global operations and strategic sourcing 10 (2017) 3, pp. 334-361

Persistent link: https://www.econbiz.de/10011806169

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