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Using customer lifetime value in customer selection and resource allocation : Report No. 03-112
Venkatesan, Rajkumar; Kumar, V. - In: MSI reports : working paper series (2003) 3, pp. 3-27
Persistent link: https://www.econbiz.de/10009893397
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Using customer lifetime value in customer selection and resource allocation : Report No. 03-112
Venkatesan, Rajkumar; Kumar, V. - In: MSI reports : working paper series (2003) 3, pp. 3-27
Persistent link: https://www.econbiz.de/10001978402
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Selecting valuable customers using a customer lifetime value framework : Report No. 05-121
Venkatesan, Rajkumar; Kumar, V.; Bohling, Timothy - In: MSI reports : working paper series (2005) 4, pp. 93-115
Persistent link: https://www.econbiz.de/10009893447
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Implementing profitability through a customer lifetime value management framework
Kumar, V.; Venkatesan, Rajkumar; Beckmann, D. - In: GfK marketing intelligence review (2009) 2, pp. 32-43
Persistent link: https://www.econbiz.de/10009893800
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Forecasting category sales and market share for wireless telephone subsribers : a combined approach
Kumar, V.; Nagpal, Anish; Venkatesan, Rajkumar - In: International journal of forecasting 18 (2002) 4, pp. 583-603
Persistent link: https://www.econbiz.de/10001723138
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A genetic algorithms approach to growth phase forecasting of wireless subscribers
Venkatesan, Rajkumar; Kumar, V. - In: International journal of forecasting 18 (2002) 4, pp. 625-646
Persistent link: https://www.econbiz.de/10001723144
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Special issue: metrics and analytics
Kumar, V. (ed.); Venkatesan, Rajkumar (ed.) - 2021
Persistent link: https://www.econbiz.de/10013327946
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Implementing profitability through a customer lifetime value management framework
Kumar, V.; Venkatesan, Rajkumar; Beckmann, D. - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
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Undervalued or overvalued customers: capturing total customer engagement value
Kumar, V.; Aksoy, Lerzan; Donkers, Bas; Venkatesan, Rajkumar - In: Journal of service research : JSR 13 (2010) 3, pp. 297-310
Persistent link: https://www.econbiz.de/10008652115
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Customer relationship management in business markets
Venkatesan, Rajkumar; Kumar, V.; Reinartz, Werner J. - In: Handbook of business-to-business marketing, (pp. 311-331). 2012
Persistent link: https://www.econbiz.de/10009500147