Chib, Siddhartha; Seetharaman, P.B.; Strijnev, Andrei - In: Econometric models in marketing, (pp. 57-92). 2002
Empirical studies in Marketing have typically characterized a household's purchase incidence decision, i.e. the household's decision of whether or not to buy a product on a given shopping visit, as being independent of the household's purchase incidence decisions in other product categories....
