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Purpose – In their seminal book, The Experience Economy , Pine and Gilmore point out that customers buy experiences and are willing to pay a steep premium for them and hence service organizations should try to make them more fun. The purpose of this paper (and the premise of the recent book)...
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In industries with perishable goods dynamic pricing schemes are often used and many models have been proposed to maximize seller’s revenues. These models are based on a range of assumptions about how customers make buying decisions. Some assume that customers are myopic and are not forward...
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This paper introduces a new generalized version of the Traveling Salesman Problem (TSP) in which nodes belong to various color classes and each color class must be visited as an entity. We distinguish the cases of the problem for which the colors are either pre-assigned or can be selected from a...
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