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Retail loyalty programs in Malaysia : the relationship of equity, value, satisfaction, trust, and loyalty among cardholders
Nor Asiah Omar; Syed Shah Alam; Norzalita Abd Aziz; … - In: Journal of business economics and management 12 (2011) 2, pp. 332-352
Persistent link: https://www.econbiz.de/10009533062
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Does psychological contract violation moderate the impact of severity and recovery satisfaction on boycott? : an analysis of halal violation
Nor Asiah Omar; Muhamad Azrin Nazri; Suhaily Mohd Ramly; … - In: Journal of food products marketing 24 (2018) 3, pp. 311-327
Persistent link: https://www.econbiz.de/10011880357
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Halal violation episode : does severity and trust recovery impact negative consumption behavior?
Nor Asiah Omar; Zuraidah Zainol; Chan Kuan Thye; … - In: Journal of Islamic marketing : JIMA 8 (2017) 4, pp. 686-710
Persistent link: https://www.econbiz.de/10011799871
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The panic buying behavior of consumers during the COVID-19 pandemic : examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety
Nor Asiah Omar; Muhamad Azrin Nazri; Mohd Helmi Ali; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012648826
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Entrepreneurial orientation : critical review
Muhamad Azrin Nazri; Nor Asiah Omar - In: Islamic entrepreneurship, (pp. 46-62). 2018
Persistent link: https://www.econbiz.de/10012010555
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The dilemma & key to loyalty program success
Nor Asiah Omar; Suhailiy Mohd Ramly; Muhamad Azrin Nazri - 2018
Persistent link: https://www.econbiz.de/10012019902
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Modeling consumers' usage intention of augmented reality in online buying context : empirical setting with measurement development
Syed Shah Alam; Masukujjaman, Mohammad; Sayeed, Md Shohel; … - In: Journal of global marketing 36 (2023) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10013549899
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An empirical study of success factors of women entrepreneurs in Southern region in Malaysia
Syed Shah Alam; Fauzi Mohd Jani, Mohd; Nor Asiah Omar - In: International journal of economics and finance 3 (2011) 2, pp. 166-175
Persistent link: https://www.econbiz.de/10009310743
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Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes : evidence from Malaysia
Nor Asiah Omar; Che Aniza Che Wel; Norzalita Abd Aziz; … - In: Measuring business excellence : the journal of … 17 (2013) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10009753296
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Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users
Zuraidah Zainol; Norjaya Mohd. Yasin; Nor Asiah Omar; … - In: Journal of relationship marketing : innovations & … 13 (2014) 4, pp. 318-342
Persistent link: https://www.econbiz.de/10010474271