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Toward a differentiated understanding of the value-creation chain
Kühnl, Christina; Fürst, Andreas; Homburg, Christian; … - In: British journal of management : BJM 28 (2017) 3, pp. 444-463
Persistent link: https://www.econbiz.de/10011823971
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On the importance of complaint handling design : a multi-level analysis of the impact in specific complaint situations
Homburg, Christian; Fürst, Andreas; Koschate, Nicole - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 265-287
Persistent link: https://www.econbiz.de/10003986008
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On the importance of complaint handling design : a multi-level analysis of the impact in specific complaint situations
Homburg, Christian; Fürst, Andreas; Koschate, Nicole - 2009
Persistent link: https://www.econbiz.de/10003932817
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A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian; Fürst, Andreas; Prigge, Jana-Kristin - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 531-549
Persistent link: https://www.econbiz.de/10008746859
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Incumbents' defense strategies : a comparison of deterrence and shakeout strategy based on evolutionary game theory
Homburg, Christian; Fürst, Andreas; Ehrmann, Thomas; … - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 185-205
Persistent link: https://www.econbiz.de/10009736679
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See no evil, hear no evil, speak no evil : a study of defensive organizational behavior towards customer
Homburg, Christian; Fürst, Andreas - 2006
Persistent link: https://www.econbiz.de/10003381632
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Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin; Homburg, Christian; Fürst, Andreas - In: Industrial marketing management : the international … 68 (2018), pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
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A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian; Fürst, Andreas; Prigge, Jana-Kristin - 2009
Persistent link: https://www.econbiz.de/10013430760
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Social influence on salespeople's adoption of sales technology : a multilevel analysis
Homburg, Christian; Wieseke, Jan; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 159-168
Persistent link: https://www.econbiz.de/10003980452
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If one steps out of the Phalanx : analyzing leaders' influence on sales force automation adoption with a quadratic dataset
Homburg, Christian; Wieseke, Jan; Kühnl, Christina - 2009
Persistent link: https://www.econbiz.de/10003893570