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A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim; Roberts, John; Peppers, Don; Rogers, Martha - In: MSI reports : working paper series (2006) 3, pp. 19-21
Persistent link: https://www.econbiz.de/10009893470
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Response to Ambler and Roberts' " Beware the silver metric" : report No. 06-114
Peppers, Don; Rogers, Martha - In: MSI reports : working paper series (2006) 3, pp. 15-18
Persistent link: https://www.econbiz.de/10003393765
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A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim; Roberts, John H. - In: MSI reports : working paper series (2006) 3, pp. 19-21
Persistent link: https://www.econbiz.de/10003393768
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The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program
Peppers, Don; Rogers, Martha; Dorf, Bob - 1999 - Reprint.
Persistent link: https://www.econbiz.de/10004566766
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Rules to break and laws to follow
Peppers, Don; Rogers, Martha - 2008
Persistent link: https://www.econbiz.de/10004899431
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The one to one future : building relationships one customer at a time
Peppers, Don; Rogers, Martha - 1997 - 1. paperback ed.
Persistent link: https://www.econbiz.de/10004602888
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One to one, B2B : customer development strategies for the business to business world
Peppers, Don; Rogers, Martha - 2001
Persistent link: https://www.econbiz.de/10004604211
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Managing customer relationships : a strategic framework
Peppers, Don - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10009022822
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Enterprise one to one : tools for competing in the interactive age
Peppers, Don; Rogers, Martha - 1997
Persistent link: https://www.econbiz.de/10008777676
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Return on customer : creating maximum value from your scarcest resource
Peppers, Don - 2005
Persistent link: https://www.econbiz.de/10004828048