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Superstitious beliefs in consumer evaluation of brand logos : implications for corporate branding strategy

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael; … - In: European journal of marketing : EJM 46 (2012) 5, pp. 712-732

Persistent link: https://www.econbiz.de/10009567636

Superstitious beliefs in consumer evaluation of brand logos : Implications for corporate branding strategy

Jian Wang, Yong; Hernandez, Monica D.; Minor, Michael S.; … - In: European Journal of Marketing 46 (2012) 5, pp. 712-732

Purpose – The purpose of this study is to explore the role of various superstitious beliefs in consumers' information processing and evaluation of brand logos. Design/methodology/approach – When consumers encounter a brand logo without actually experiencing the company's offerings,...

Persistent link: https://www.econbiz.de/10014722827

Aesthetics and the online shopping environment : understanding consumer responses

Wang, Yong Jian; Minor, Michael; Wei, Jie - In: Journal of retailing 87 (2011) 1, pp. 46-58

Persistent link: https://www.econbiz.de/10009011978

Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment : the moderating role of purchase task

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael - In: Journal of business research : JBR 63 (2010) 9/10, pp. 935-942

Persistent link: https://www.econbiz.de/10008652178

Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China

Hernandez, Monica D.; Wang, Yong Jian; Minor, Michael; … - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 424-435

Persistent link: https://www.econbiz.de/10003789906

Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory

Hernandez, Monica D.; Wang, Yong Jian; Sheng, Hong; … - In: The journal of consumer marketing 34 (2017) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10011616082

Incorporating web aesthetics into e-tail atmospherics research : an evaluation of multiple theoretical frameworks

Wang, Yong Jian; Hong, Soonkwan; Wei, Jie; Cruthirds, … - In: International journal of electronic marketing and … 4 (2011) 1, pp. 80-99

Persistent link: https://www.econbiz.de/10009155744

My identity is my membership : a longitudinal explanation of online brand community members' behavioral characteristics

Wang, Yong Jian; Butt, Osama J.; Wei, Jie - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 45-56

Persistent link: https://www.econbiz.de/10009373379

"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?

Wang, Valerie Lynette; Cruthirds, Kevin W.; Wang, Yong Jian - In: Journal of advertising research 54 (2014) 3, pp. 320-331

Persistent link: https://www.econbiz.de/10010419812

A comparison of humor styles in US and Mexican television commercials

Cruthirds, Kevin W.; Wang, Valerie Lynette; Wang, Yong Jian - In: Marketing intelligence & planning 30 (2012) 4, pp. 384-401

Persistent link: https://www.econbiz.de/10009611635