//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How to grow a brand : retain o...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
47
Konsumentenverhalten
44
Brand
30
Markenartikel
30
Brand management
28
Markenführung
28
Advertising effects
19
Werbewirkung
19
Brand image
15
Advertising
13
Markenimage
13
Theorie
13
Theory
13
Werbung
12
Marketing
11
Brand loyalty
10
Pharmaceuticals
10
Arzneimittel
9
Marketing management
9
Marketingmanagement
9
Beziehungsmarketing
7
Internet marketing
7
Markentreue
7
Market segmentation
7
Online-Marketing
7
Relationship marketing
7
United Kingdom
7
Australia
6
Forecasting model
6
Großbritannien
6
Prognoseverfahren
6
Australien
5
Market share
5
Marktanteil
5
New product development
5
Social Web
5
Social web
5
Statistical distribution
5
Statistische Verteilung
5
Brand extension
4
more ...
less ...
Online availability
All
Undetermined
55
Free
22
Type of publication
All
Article
100
Book / Working Paper
31
Type of publication (narrower categories)
All
Article in journal
70
Aufsatz in Zeitschrift
70
research-article
17
Lehrbuch
5
Textbook
5
Aufsatz im Buch
3
Book section
3
Congress Report
1
Reprint
1
conceptual-paper
1
more ...
less ...
Language
All
English
Undetermined
75
German
1
Author
All
Sharp, Byron
52
Wright, Malcolm
52
Stern, Philip
28
Dawes, John
17
Driesener, Carl
11
Trinh, Giang
10
Kennedy, Rachel
9
Romaniuk, Jenni
9
Riebe, Erica
8
Stocchi, Lara
8
Armstrong, J. Scott
5
Beal, Virginia
5
Dutta, Shantanu
5
Hartnett, Nicole
5
Nelson-Field, Karen
5
Rungie, Cam
5
Sismeiro, Catarina
5
East, Robert
4
Vanhuele, Marc
4
Anderson, Katherine
3
Danenberg, Nick
3
Faulkner, Margaret
3
Gonzalez, Jorge
3
Grasby, Alicia
3
McCabe, Jim
3
Mundt, Kerry
3
Page, Bill
3
Singh, Jaywant
3
Wind, Yoram
3
Anesbury, Zachary William
2
Banelis, Melissa
2
Bellman, Steven
2
Bogomolova, Svetlana
2
Clemente, Maria
2
Cohen, Justin
2
Corsi, Armando
2
Dacko, Scott G.
2
Feetham, Pamela
2
Feetham, Pamela M.
2
Fuller, Rachel
2
more ...
less ...
Published in...
All
Journal of advertising research
14
Australasian marketing journal
10
European Journal of Marketing
8
Journal of Consumer Behaviour
5
European journal of marketing : EJM
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of consumer behaviour
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing Intelligence & Planning
4
Journal of Product & Brand Management
3
Marketing letters : a journal of research in marketing
3
International journal of business and globalisation : IJBG
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Consumer Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of financial services marketing : JFSM
2
Journal of retailing and consumer services
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 2
1
European Journal of Marketing Ser.
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Interfaces : the INFORMS journal on the practice of operations research
1
International Journal of Bank Marketing
1
International Marketing Review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of forecasting
1
International journal of market research
1
Journal of Social Marketing
1
Journal of consumer behaviour : an international research review
1
Journal of marketing communications
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Management Decision
1
Management communication quarterly : an international journal
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
R & D management
1
more ...
less ...
Source
All
ECONIS (ZBW)
98
Other ZBW resources
25
BASE
5
USB Cologne (EcoSocSci)
2
OLC EcoSci
1
Showing
1
-
10
of
131
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
More mutter about clutter : extending empirical generalizations to Facebook
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 186-191
Persistent link: https://www.econbiz.de/10009778465
Saved in:
2
Marketing : theory, evidence, practice
Sharp, Byron
-
2017
-
Second edition
Persistent link: https://www.econbiz.de/10011913576
Saved in:
3
How brands grow
Sharp, Byron
-
2016
Persistent link: https://www.econbiz.de/10011906293
Saved in:
4
What marketers don't know
Sharp, Byron
-
2010
Persistent link: https://www.econbiz.de/10012062533
Saved in:
5
Empirical generalizations : new laws for digital marketing ; how advertising research must change
Wind, Yoram
;
Sharp, Byron
;
Nelson-Field, Karen
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 175-180
Persistent link: https://www.econbiz.de/10009778469
Saved in:
6
Generalisability of advertising persuasion principles
Sharp, Byron
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011453370
Saved in:
7
Creative that sells : how advertising execution affects sales
Hartnett, Nicole
;
Kennedy, Rachel
;
Sharp, Byron
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10011453888
Saved in:
8
Advertising budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick
;
Kennedy, Rachel
;
Beal, Virginia
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
Saved in:
9
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
10
Including emerging markets, services and durables, new and luxory brands
Romaniuk, Jenni
;
Sharp, Byron
-
2016
Persistent link: https://www.econbiz.de/10011906294
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->