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1
Meanings and functions in Olympic consumption : a study of the
Athens
2004
Olympic licensed products
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
4
,
pp. 485-507
Persistent link: https://www.econbiz.de/10008695526
Saved in:
2
Olympic medals and demo-economic factors : novel predictors, the ex-host effect, the exact role of team size, and the "population-GDP" model revisited
Vagenas, George
;
Vlachokyriakou, Eleni
- In:
Sport management review
15
(
2012
)
2
,
pp. 211-217
Persistent link: https://www.econbiz.de/10009526794
Saved in:
3
Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
Saved in:
4
Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco P.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
5
Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context : a multidimensional consumer value approach
Kwon, Youngbum
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010383802
Saved in:
6
Mediating effects between World Games identification and licensed merchandise
Cheng, Lee-joy
;
Yeh, Chin-chia
;
Wong, Seng-lee
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
4
,
pp. 384-398
Persistent link: https://www.econbiz.de/10010389684
Saved in:
7
Athens
city branding and the
2004
Olympic Games
Fola, Maria
- In:
City branding : theory and cases
,
(pp. 112-117)
.
2011
Persistent link: https://www.econbiz.de/10008808683
Saved in:
8
The
Athens
exemplar : an Olympic promotion effort pays off for "the networks of NBC"
Newton, Gregory D.
;
Williams, Glenda C.
;
Eastman, Susan T.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003884529
Saved in:
9
Contingency planning and war gaming for the transport operations of the
Athens
2004
Olympic Games
Minis, Ioannis
;
Tsamboulas, Dimitrios A.
- In:
Transport reviews : TR
28
(
2008
)
2
,
pp. 259-280
Persistent link: https://www.econbiz.de/10003738064
Saved in:
10
Cost and revenue overruns of the Olympic Games 2000-2018
Preuß, Holger
;
Andreff, Wladimir
;
Weitzmann, Maike
-
2019
Persistent link: https://www.econbiz.de/10011956564
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