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1
Extended conditional trend analysis : Predicting triple period buyer flows with a tri‐variate NBD model
Trinh, Giang
;
Dawes, John
;
Wright, Malcolm
;
Danenberg, Nick
- In:
Journal of Consumer Behaviour
21
(
2021
)
1
,
pp. 92-101
Persistent link: https://www.econbiz.de/10012632439
Saved in:
2
Buying brands at both regular price and on promotion over time
Scriven, John
;
Clemente, Maria
;
Dawes, John
;
Trinh, Giang
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
Saved in:
3
Extended conditional trend analysis : predicting triple period buyer flows with a tri-variate NBD model
Trinh, Giang
;
Dawes, John
;
Wright, Malcolm J.
; …
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 92-101
Persistent link: https://www.econbiz.de/10012813937
Saved in:
4
Fundamental basket size patterns and their relation to retailer performance
Martin, James
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238354
Saved in:
5
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
6
How to signal product variety on pack : an investigation of color and image cues
Ward, Ella
;
Romaniuk, Jenni
;
Trinh, Giang
;
Dawes, John
; …
- In:
International journal of market research
66
(
2024
)
1
,
pp. 46-72
Persistent link: https://www.econbiz.de/10014584428
Saved in:
7
Where is the brand growth potential? : an examination of buyer groups
Trinh, Giang
;
Dawes, John
;
Sharp, Byron
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
1
,
pp. 95-106
Persistent link: https://www.econbiz.de/10015125154
Saved in:
8
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
9
Has behavioural loyalty to online supermarkets declined?
Trinh, Giang
;
Anesbury, Zachary Williaml
;
Driesener, Carl
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 326-333
Persistent link: https://www.econbiz.de/10011792391
Saved in:
10
Valuing the contribution of ultra-light buyers
Hossain, Afsana
;
Anesbury, Zachary William
;
Driesener, Carl
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 875-887
Persistent link: https://www.econbiz.de/10014507477
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