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Valette-Florence, Pierre
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1
Brand passion : antecedents and consequences
Albert, Noel
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 904-909
Persistent link: https://www.econbiz.de/10009756861
Saved in:
2
When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
Saved in:
3
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
4
Editorial: Luxury and counterfeiting : issues, challenges and prospects
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 541-543
Persistent link: https://www.econbiz.de/10009568328
Saved in:
5
Luxury is still alive and well : a spotlight on its multifaceted components
Michel, Géraldine
;
Stathopoulou, Anastasia
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 276-284
Persistent link: https://www.econbiz.de/10013534085
Saved in:
6
Global corporate reputation : a projective qualitative approach from a customer perspective
Youness, Chebli
;
Valette-Florence, Pierre
;
Assaf, Cynthia
- In:
Qualitative market research : an international journal
27
(
2024
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10015324633
Saved in:
7
The intention-to-repurchase paradox : a case of the health and fitness industry
Ferrand, Alain
;
Robinson, Leigh
;
Valette-Florence, Pierre
- In:
Journal of sport management : the official journal of …
24
(
2010
)
1
,
pp. 83-105
Persistent link: https://www.econbiz.de/10003954875
Saved in:
8
The significance of cognitive and emotional variables : toward a better understanding of brand relationships
Valette-Florence, Rita
;
Valette-Florence, Pierre
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 422-430)
.
2012
Persistent link: https://www.econbiz.de/10010191480
Saved in:
9
Culture and luxury : an analysis of luxury perceptions across frontiers
Barnier, Virginie de
;
Valette-Florence, Pierre
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 37-56)
.
2013
Persistent link: https://www.econbiz.de/10009667685
Saved in:
10
Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Mathews
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 236-253
Persistent link: https://www.econbiz.de/10010347456
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