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Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael; Agbemabiese, George Cudjoe; … - In: Marketing intelligence & planning 35 (2017) 4, pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
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Brand marketing programs and consumer loyalty : evidence from mobile phone users in an emerging market
Odoom, Raphael - In: The journal of product & brand management 25 (2016) 7, pp. 651-662
Persistent link: https://www.econbiz.de/10011616251
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Do mobile device and mobile app innovations trigger lifestylisations? : insights from consumers in developing countries
Odoom, Raphael - In: Qualitative market research : an international journal 25 (2022) 4, pp. 532-550
Persistent link: https://www.econbiz.de/10013380502
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Service brand avoidance in business-to-business relationships
Otoo, Dorothea Sekyiwa; Odoom, Raphael; Braimah, … - In: The journal of product & brand management 32 (2023) 1, pp. 93-106
Persistent link: https://www.econbiz.de/10013552938
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Perceptions underlying road safety behaviours of drivers in urban Ghana : a health-belief and planned behaviour perspective
Odoom, Raphael; Odoom, Priscilla Teika; Essandoh, Mavis - In: Journal of social marketing : JSOCM 13 (2023) 4, pp. 631-657
Persistent link: https://www.econbiz.de/10014426719
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Brand hate experiences and the role of social media influencers in altering consumer emotions
Odoom, Raphael; Kosiba, John Paul Basewe; Odoom, … - In: The journal of brand management : an international journal 31 (2024) 5, pp. 529-542
Persistent link: https://www.econbiz.de/10015192453
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Patient engagement and customer loyalty : the role of value co-creation in healthcare service delivery
Tweneboah-Koduah, Ernest Yaw; Odoom, Raphael; Adams, … - In: International journal of services and operations … 48 (2024) 3, pp. 424-444
Persistent link: https://www.econbiz.de/10015066810
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The impact of stakeholder market orientation on sustainability performance at tourism destinations
Tsetse, Ernest Kafui Kwasi; Mahmoud, Mahmoud Abdulai; … - In: Management research review 45 (2022) 7, pp. 929-955
Persistent link: https://www.econbiz.de/10013286057
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Key drivers of automobile brand choice in sub-Saharan Africa : the case of Ghana
Narteh, Bedman; Odoom, Raphael; Braimah, Mahama; Buame, … - In: The journal of product & brand management 21 (2012) 7, pp. 516-528
Persistent link: https://www.econbiz.de/10009685939
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Branding and outcomes in small and medium-sized enterprises (SMEs) : a resource-capability approach
Odoom, Raphael; Narteh, Bedman; Rand, John - In: Journal of small business and entrepreneurship : JSBE ; … 29 (2017) 3, pp. 175-192
Persistent link: https://www.econbiz.de/10011686702