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Corporate social responsibility
36
Corporate Social Responsibility
32
Consumer behaviour
26
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24
Beziehungsmarketing
14
Firmenimage
14
Relationship marketing
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Pérez, Andrea
66
Rodríguez del Bosque, Ignacio A.
20
Garcia de los Salmones Sanchez, Maria del Mar
12
Rodríguez del Bosque, Ignacio
8
Herrero, Ángel
6
Martínez, Patricia
6
Liu, Matthew Tingchi
5
San Martín, Héctor
5
López-Gutiérrez, Carlos
4
San-Martín, Paula
4
Collado, Jesús
3
Fernández-Laviada, Ana
3
García de los Salmones, María del Mar
3
Herrero-Crespo, Ángel
3
López, Carlos
3
Butt, Muhammad Mohsin
2
Ferguson, David
2
García-de los Salmones, María del Mar
2
Khan, Zia
2
Liu, Matthew T.
2
Shams, Farshid
2
Wilkins, Stephen
2
del Bosque, Ignacio Rodríguez
2
del Mar García de los Salmones, María
2
Alam, Waqar
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Baraibar-Diez, Elisa
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Chan, Wilco
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Collado-Agudo, Jesús
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Diez-Busto, Elsa
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Fatma, Mobin
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Garcia-Salmones, Maria del Mar
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García-De los Salmones, María del Mar
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Latif, Fawad
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Latif, Khawaja Fawad
1
Liu, Yongdan
1
Lopez-Gutierrez, Carlos
1
Mar García de los Salmones, María del
1
Mo, Ziying
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Journal of business ethics : JOBE
5
International Journal of Bank Marketing
4
The international journal of bank marketing : IJBM
4
Corporate Communications: An International Journal
3
The international journal of management education
3
Academia Revista Latinoamericana de Administración
2
European journal of marketing : EJM
2
Future advancements for CSR and the sustainable development goals in a post-COVID-19 world
2
International journal of hospitality management
2
Journal of Product & Brand Management
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Service business
2
Social Responsibility Journal
2
Accounting, Auditing & Accountability Journal
1
Accounting, auditing & accountability journal
1
Advances in human resources management and organizational development (AHRMOD) book series
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
BRQ Business Research Quarterly
1
Business Ethics: A European Review
1
Business research quarterly : BRQ
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Corporate communications : an international journal
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Corporate reputation review : an international journal
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Corporate social responsibility : challenges, benefits and impact on business performance
1
Corporate social responsibility and environmental management
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European Journal of Marketing
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International Journal of Tourism Research
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International Marketing Review
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International journal of advertising : the quarterly review of marketing communications
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International marketing review
1
Journal of Communication Management
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of Islamic Marketing
1
Journal of Services Marketing
1
Journal of business ethics : JBE
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of international consumer marketing
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ECONIS (ZBW)
47
Other ZBW resources
24
EconStor
2
OLC EcoSci
1
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1
How do consumers face the decision to buy fair trade products? : a marketing approach
Pérez, Andrea
;
Garcia de los Salmones Sanchez, Maria …
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
5
,
pp. 1057-1080
Persistent link: https://www.econbiz.de/10011926025
Saved in:
2
Stakeholder salience, positive CSR news and the market value of banks
Pérez, Andrea
;
López-Gutiérrez, Carlos
;
Garcia de …
- In:
Spanish journal of finance & accounting : the official …
49
(
2020
)
4
,
pp. 483-502
Persistent link: https://www.econbiz.de/10012286448
Saved in:
3
The role of brand utilities : application to buying intention of fair trade products
Garcia de los Salmones Sanchez, Maria del Mar
;
Pérez, …
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10012202448
Saved in:
4
CSR communication and media channel choice in the hospitality and tourism industry
Pérez, Andrea
;
Garcia de los Salmones Sanchez, Maria …
- In:
Tourism management perspectives : TMP
45
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014283428
Saved in:
5
Stories or expositive messages? : comparing their effectiveness in corporate social responsibility communication
Pérez, Andrea
;
Baraibar-Diez, Elisa
;
Garcia de los …
- In:
International journal of business communication : IJBC …
61
(
2024
)
2
,
pp. 360-384
Persistent link: https://www.econbiz.de/10014635509
Saved in:
6
Communication using celebrities in the non-profit sector : determinants of its effectiveness
Garcia de los Salmones Sanchez, Maria del Mar
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 101-119
Persistent link: https://www.econbiz.de/10009722518
Saved in:
7
Understanding corporate social responsibility and product perceptions in consumer markets: a cross-cultural evaluation
Singh, Jaywant
;
Garcia de los Salmones Sanchez, Maria …
- In:
Journal of business ethics : JOBE
80
(
2008
)
3
,
pp. 597-611
Persistent link: https://www.econbiz.de/10003735994
Saved in:
8
Residentsʼ attitudes and behavioural support for tourism in host communities
San Martín, Héctor
;
Garcia de los Salmones Sanchez, …
- In:
Journal of travel and tourism marketing
35
(
2018
)
2
,
pp. 231-243
Persistent link: https://www.econbiz.de/10011886024
Saved in:
9
Influence of country image on country brand equity : application to higher education services
Herrero-Crespo, Ángel
;
San Martín, Héctor
;
Garcia de …
- In:
International marketing review
33
(
2016
)
5
,
pp. 691-714
Persistent link: https://www.econbiz.de/10011620307
Saved in:
10
Determinants of electronic word-of-mouth on social networking sites about negative news on CSR
Garcia de los Salmones Sanchez, Maria del Mar
;
Herrero, …
- In:
Journal of business ethics : JBE
171
(
2021
)
3
,
pp. 583-597
Persistent link: https://www.econbiz.de/10012546977
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