Similar Search Results

Experimental discourse in marketing : a methodical inquiry into practice and theory

Kahle, Lynn - 2012 - 1. edition

Persistent link: https://www.econbiz.de/10009721614

The nine nations of North America and the value basis of geographic segmentation

Kahle, Lynn R. - In: Journal of marketing 50 (1986) 2, pp. 37-47

Persistent link: https://www.econbiz.de/10001012001

Physical attractiveness of the celebrity endorser : a social adaptation perspective

Kahle, Lynn R. - In: Journal of consumer research : JCR ; an … 11 (1985) 4, pp. 849-967

Persistent link: https://www.econbiz.de/10001263371

Contemporary research on consumer and business social values : special issue on social values

Kahle, Lynn R. (contributor) - In: Journal of business research : JBR 20 (1990) 2, pp. 81-190

Persistent link: https://www.econbiz.de/10001089281

Internet applications in Euromarketing

Kahle, Lynn R. (contributor) - 2002

Persistent link: https://www.econbiz.de/10001692164

Evaluating negative information in online consumer discussions: from qualitative analysis to signal detection

Boush, David M.; Kahle, Lynn - In: Internet applications in Euromarketing, (pp. 89-105). 2002

Persistent link: https://www.econbiz.de/10002403332

Industrial Buying Behavior Related to Human Resource Consulting Services

Grünbaum, Niels Nolsøe - 2013

The purpose of this paper is to extend the understanding of the industrial buying process in connection with purchasing professional business (B2B) services, specifically Human Resource (HR) consulting services. Early B2B buying behavior literature strongly emphasized the rational aspects of...

Persistent link: https://www.econbiz.de/10013071316

Green segmentation and environmental certification: insights from forest products

Thompson, Derek W.; Anderson, Roy C.; Hansen, Eric N.; … - In: Business strategy and the environment 19 (2010) 5, pp. 319-334

Persistent link: https://www.econbiz.de/10003995986

Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors

Minton, Elizabeth; Lee, Christopher; Orth, Ulrich R.; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 69-84

Persistent link: https://www.econbiz.de/10009762981

Industrial buying behavior related to human resource consulting services

Nolsøe Grünbaum, Niels; Andresen, Marc; Hollensen, Svend - In: The IUP journal of marketing management : IJMM 12 (2013) 3, pp. 27-51

Persistent link: https://www.econbiz.de/10010197716