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Famous people participation in social marketing programs : a research focusing on public health
Casais, Beatriz
;
Proença, João F.
-
2011
Persistent link: https://www.econbiz.de/10010191050
Saved in:
2
Inhibitions and implications associated with celebrity participation in health-related social marketing : an exploratory research focused on HIV prevention in Portugal
Casais, Beatriz
;
Proença, João F.
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 206-222
Persistent link: https://www.econbiz.de/10009657683
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3
The use of positive and negative appeals in social advertising : a content analysis of television ads for preventing HIV/AIDS
Casais, Beatriz
;
Proença, João F.
- In:
International review on public and non-profit marketing
19
(
2022
)
3
,
pp. 623-647
Persistent link: https://www.econbiz.de/10013435739
Saved in:
4
The transition from products to solutions : external business model fit and dynamics
Ferreira, Fabiana Nogueira Holanda
;
Proença, João F.
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1093-1101
Persistent link: https://www.econbiz.de/10010223464
Saved in:
5
Reassessing relationships in consumer markets : emotion, cognition, and consumer relationship intention
Fernandes, Teresa
;
Proença, João F.
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10009745159
Saved in:
6
Motivation among hospital volunteers : an empirical analysis in Portugal
Ferreira, Marisa R.
;
Proença, Teresa
;
Proença, João F.
- In:
International review on public and non-profit marketing
9
(
2012
)
2
,
pp. 137-152
Persistent link: https://www.econbiz.de/10009632031
Saved in:
7
Corporate social responsibility practices and motivations in a peripheral country : two Portuguese illustrative cases
Proença, João F.
;
Branco, Manuel Castelo
- In:
Corporate governance : the international journal for …
14
(
2014
)
2
,
pp. 252-264
Persistent link: https://www.econbiz.de/10010373797
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8
The supplier's side of outsourcing : taking over activities and blurring organizational boundaries
Baraldi, Enrico
;
Proença, João F.
;
Proença, Teresa
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 553-563
Persistent link: https://www.econbiz.de/10010386457
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9
A comparison of users and non-users of banking self-service technology in Portugal
Proença, João F.
;
Rodrigues, Maria Antónia
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
2
,
pp. 192-210
Persistent link: https://www.econbiz.de/10008988080
Saved in:
10
Design of service systems under variability: research issues
Kannan, P. K.
;
Proença, João F.
- In:
Information systems and e-business management : ISeB
8
(
2010
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003908847
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