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Retail branding issues in emerging countries : research insights and priorities
Diallo, Mbaye Fall - In: Psychology of branding, (pp. 97-110). 2013
Persistent link: https://www.econbiz.de/10009775618
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Effects of store image and store brand price-image on store brand purchase intention : application to an emerging market
Diallo, Mbaye Fall - In: Journal of retailing and consumer services 19 (2012) 3, pp. 360-367
Persistent link: https://www.econbiz.de/10009541787
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Factors influencing consumer behaviour towards store brands : evidence from the French market
Diallo, Mbaye Fall; Chandon, Jean-Louis; Cliquet, Gérard; … - In: International journal of retail & distribution management 41 (2013) 6, pp. 422-441
Persistent link: https://www.econbiz.de/10009770729
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Consumer choice of store brands across store formats : a panel data analysis under crisis periods
Kaswengi, Jospeh; Diallo, Mbaye Fall - In: Journal of retailing and consumer services 23 (2015), pp. 70-76
Persistent link: https://www.econbiz.de/10010503930
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Do innovators perform aboad? : findings from two producer's service sectors
Castro-Lucas, Cristina; Diallo, Mbaye Fall; Léo, … - In: The service industries journal 33 (2013) 3/4, pp. 392-408
Persistent link: https://www.econbiz.de/10009732859
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Drivers of store brand usage in an Asian emerging market : evidence from Vietnam
Diallo, Mbaye Fall - In: International journal of retail & distribution management 43 (2015) 12, pp. 1144-1161
Persistent link: https://www.econbiz.de/10011431950
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The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains
Diallo, Mbaye Fall; Burt, Steven; Sparks, Leigh - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 495-512
Persistent link: https://www.econbiz.de/10011443130
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What drives store brand purchases during crisis periods? : evidence from panel data in four product categories
Diallo, Mbaye Fall; Kaswengi, Joseph - In: International journal of retail & distribution management 44 (2016) 3, pp. 301-319
Persistent link: https://www.econbiz.de/10011515880
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In times of crisis : perspectives and challenges of the 21st century
Diallo, Mbaye Fall (ed.); Kaswengi, Joseph (ed.) - 2018
Persistent link: https://www.econbiz.de/10011918728
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Fundamental transformations of trust and its drivers : a multi-stage approach of business-to-business relationships
Akrout, Houcine; Diallo, Mbaye Fall - In: Industrial marketing management : the international … 66 (2017), pp. 159-171
Persistent link: https://www.econbiz.de/10011776004