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Defining and Measuring the Qua...
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Consumer behaviour
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Mitchell, Vincent-Wayne
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Lewis, Barbara R.
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Walsh, Gianfranco
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Gilboa, Shaked
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Vilnai-Yavetz, Iris
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Greatorex, Mike
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Zhong, Jing Yang
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Kamleitner, Bernadette
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International Journal of Bank Marketing
8
European Journal of Marketing
7
European journal of marketing : EJM
4
Journal of retailing and consumer services
4
Psychology & marketing
3
International Journal of Contemporary Hospitality Management
2
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Journal of Communication Management
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Journal of customer behaviour
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of financial services marketing : JFSM
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Journal of general management
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Journal of public policy & marketing
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Management learning : the journal for managerial and organizational learning
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Managing quality
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Training for Quality
1
¬The Blackwell encyclopedia of management
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Consumer risk perception in the UK wine market
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
22
(
1988
)
9
,
pp. 5-15
Persistent link: https://www.econbiz.de/10001076000
Saved in:
2
Risk reducing strategies used in the purchase of wine in the UK
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
23
(
1989
)
9
,
pp. 31-46
Persistent link: https://www.econbiz.de/10001078012
Saved in:
3
Modelling consumer risk reduction preferences from perceived loss data
Greatorex, Mike
- In:
Journal of economic psychology : research in economic …
15
(
1994
)
4
,
pp. 669-685
Persistent link: https://www.econbiz.de/10001174091
Saved in:
4
Consumer e-confusion on the internet
Walsh, Gianfranco
;
Frenze, Tobias
;
Mitchell, Vincent-Wayne
- In:
Thexis : Fachzeitschrift für Marketing ; …
21
(
2004
)
4
,
pp. 17-21
Persistent link: https://www.econbiz.de/10002227344
Saved in:
5
Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
;
Kilian, Thomas
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 146-162
Persistent link: https://www.econbiz.de/10003979655
Saved in:
6
A mechanism model of the effect of hedonic product consumption on well-being
Zhong, Jing Yang
;
Mitchell, Vincent-Wayne
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 152-162
Persistent link: https://www.econbiz.de/10003981568
Saved in:
7
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 838-859
Persistent link: https://www.econbiz.de/10003989148
Saved in:
8
Enlisting online communicators in Web 2.0
Walsh, Gianfranco
;
Brach, Simon
;
Mitchell, Vincent-Wayne
- In:
E-entrepreneurship and ICT ventures : strategy, …
,
(pp. 137-148)
.
2010
Persistent link: https://www.econbiz.de/10003957216
Saved in:
9
When having is not enough : implications of being satisfies
Zhong, Jing Yang
;
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1975-2001
Persistent link: https://www.econbiz.de/10010205947
Saved in:
10
The role of imagination and brand personification in brand relationships
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10010251724
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