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1
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
2
Evolution of B2B relationship stages in China : a study of confucianism philosophy
Liu, Paul C. Y.
;
Yuan, Ruizhi
;
Luo, Jun
;
Balaji, M. S.
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013194592
Saved in:
3
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh K.
; …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
4
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
5
The effects of environmental haptic cues on consumer perceptions of retailer warmth and competence
Jha, Subhash
;
Balaji, M. S.
;
Peck, Joann
;
Oakley, Jared
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 590-605
Persistent link: https://www.econbiz.de/10012495497
Saved in:
6
Role of tactile and visual inputs in product evaluation : a multisensory perspective
Balaji, M. S.
;
Raghavan, Srividya
;
Jha, Subhash
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 513-530
Persistent link: https://www.econbiz.de/10009382058
Saved in:
7
Customer e-complaining behaviours using social media
Balaji, M. S.
;
Jha, Subhash
;
Stafford, Marla Royne
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
Saved in:
8
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
9
Effect of service-related resources on employee and customer outcomes in trade shows
Jha, Subhash
;
Balaji, M. S.
;
Ranjan, Kumar Rakesh
; …
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011990721
Saved in:
10
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
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