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Consumer perceptions of Internet banking in Finland: The moderating role of familiarity

Mäenpää, Katariina; Kale, Sudhir H.; Kuusela, Hannu; … - In: Journal of retailing and consumer services 15 (2008) 4, pp. 266-276

Persistent link: https://www.econbiz.de/10008052309

Consumer perceptions of Internet banking in Finland: The moderating role of familiarity

Mäenpää, Katariina; Kale, Sudhir H.; Kuusela, Hannu; … - In: Journal of retailing and consumer services 15 (2008) 4, pp. 266-277

Persistent link: https://www.econbiz.de/10008883313

Expertise effects on prechoice decision processes and final outcomes: A protocol analysis

Kuusela, Hannu; Spence, Mark T.; Kanto, Antti J. - In: European journal of marketing : EJM 32 (1998) 5-6, pp. 559-576

Persistent link: https://www.econbiz.de/10006098610

Identifying competitive customer value propositions in retailing

Rintamäki, Timo; Kuusela, Hannu; Mitronen, Lasse - In: Managing service quality : MSQ ; an international journal 17 (2007) 6, pp. 621-634

Persistent link: https://www.econbiz.de/10007881028

How Consumers Select Life Insurance Policies: A Protocol Analysis

Kuusela, Hannu; Spence, Mark T. - In: Journal of professional services marketing 18 (1998) 1, pp. 49-64

Persistent link: https://www.econbiz.de/10007059456

Using the pairwise comparison method to assess competitive priorities within a supply chain

Saarijärvi, Hannu; Kuusela, Hannu; Spence, Mark T. - In: Industrial marketing management : the international … 41 (2012) 4, pp. 631-639

Persistent link: https://www.econbiz.de/10009987175

Value co-creation: theoretical approaches and practical implications

Saarijärvi, Hannu; Kannan, P.K.; Kuusela, Hannu - In: European business review : EBR ; the official journal … 25 (2013) 1, pp. 6-19

Persistent link: https://www.econbiz.de/10010063325

Investment service providers gaining competitive advantage by focusing on consumers’ varying investment goals

Puustinen, Pekka; Kuusela, Hannu; Rintamäki, Timo - In: Journal of financial services marketing : JFSM 17 (2012) 3, pp. 191-206

Persistent link: https://www.econbiz.de/10010022896

Designing an appropriate brand image and customer gaming experience in Macau: Challenges and opportunities

Spence, Mark T.; Kale, Sudhir H. - 2006

Merrill Lynch (2005) predicts that gross gaming revenue in Macau will increase at a compound annual growth rate of 15.4% through 2009. Despite this euphoric projection, the trend toward mass market tourists coupled with the massive capacity expansion will mean that revenue per table will decline...

Persistent link: https://www.econbiz.de/10009441580

A diagnosis of inherent problems in implementing internal marketing in Macau and Singapore casino companies

Kale, Sudhir H.; De, Sangita; Spence, Mark T. - 2011

With spectacular growth in demand since opening the market to foreign competition, executives within the Macau casino industry seem to have focused their attention to enhancing capacity and opening new casino properties. Meanwhile, the Singapore casino market is expected to overshadow that of...

Persistent link: https://www.econbiz.de/10009441603