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Seeing the Voice of the Consumer: Metaphor-based Advertising Research
Zaltman, Gerald; Coulter, Robin Higie - In: Journal of advertising research 35 (1995) 4, pp. 35-51
Persistent link: https://www.econbiz.de/10006532644
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Consumers in the transition to a market economy: Hungary, 1989-1992
Feick, Lawrence; Coulter, Robin Higie; Price, Linda L. - In: International marketing review 12 (1995) 5, pp. 18-34
Persistent link: https://www.econbiz.de/10006327722
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Scientific Recognition and communication behavior in high energy physics
Zaltman, Gerald - 1968
Persistent link: https://www.econbiz.de/10004850491
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An assessment of diffusion research in marketing
Zaltman, Gerald - In: Public policy and marketing thought : proceedings from …, (pp. 77-85). 1976
Persistent link: https://www.econbiz.de/10003028381
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Simulations for learning : a case in consumer economics
Zaltman, Gerald - In: Simulation and gaming in social science, (pp. 125-145). 1972
Persistent link: https://www.econbiz.de/10003028446
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Strategies for diffusing innovations
Zaltman, Gerald - In: Marketing analysis for societal problems, (pp. 78-100). 1974
Persistent link: https://www.econbiz.de/10003028453
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The structure and purpose of marketing models
Zaltman, Gerald - In: Behavioral models for market analysis : foundations for …, (pp. 25-40). 1977
Persistent link: https://www.econbiz.de/10003028466
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Theory in use among change agents
Zaltman, Gerald - In: Handbook of social intervention, (pp. 289-312). 1983
Persistent link: https://www.econbiz.de/10003028470
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Management principles for nonprofit agencies and organizations
Zaltman, Gerald (contributor) - 1979 - 1. print.
Persistent link: https://www.econbiz.de/10004613936
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Consumer behavior : basic findings and management implications
Zaltman, Gerald; Wallendorf, Melanie - 1979 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004763373